Apple Leisure Group and HOTEL announce strategic alliance to operate all-inclusive resorts in Mexico

AMResorts, an Apple Leisure Group (ALG) company, and Grupo Hotelero Santa Fe, one of the leaders of Mexico’s hotel industry, announced today the signing of a strategic alliance that will begin on July 1, 2018. Through this partnership, AMResorts’ new brand, Reflect® Resorts & Spas, and Krystal Grand® will co-brand resorts in Punta Cancun, Los Cabos and Nuevo Vallarta.

Apple Leisure Group

Apple Leisure Group Bolsters Leadership Team to Drive Aggressive Hotel Development Growth Strategy

Apple Leisure Group® (ALG) has announced the addition of Vice President of Development Federico Moreno-Nickerson to the team as part of the company’s overarching strategy to grow its resort brand management portfolio through its subsidiary, AMResorts. Moreno-Nickerson will support the ALG Development team, which is hyper-focused on delivering unmatched hospitality expertise to hotel owners looking to invest in new assets or boost existing hotel property performance across Mexico, the Caribbean and Latin America.