NEWTOWN SQUARE, PA – November 13, 2020– AMResorts®, a subsidiary company of Apple Leisure Group® (ALG), the leading North American travel and hospitality management group, has officially expanded its European footprint with three brand management deals in Greece through a partnership with Hotel Investment Partners (HIP), the largest hotel owner in Southern Europe. Since 2019, AMResorts® has quickly grown its portfolio in the Balearic and Canary Islands of Spain to 19 resorts, with Greece now being the second European market for the company.
Located in the Greek islands of Crete, Corfu and Zante, the three new properties will be operated and managed by AMResorts® and total 845 rooms, each offering beautiful beachfront views. Both Dreams Resorts & Spas-branded properties will be five-star resorts. Dreams® Crete will grace the popular Malame Beach and encompass 357 luxury suites, while Dreams® Corcyra located in Corfu will boast 327 rooms. The Alua® Soul Plagos Beach in Zante, will be a four-star resort totaling 161 rooms.
Management under the AMResorts® brands will begin in the summer of 2022, following a major renovation by HIP. Dreams® Crete and Dreams® Corcyra will offer the brand’s signature Unlimited-Luxury® vacation concept, with unlimited access to gourmet dining options and premium beverages, concierge services, a daily refreshed mini-bar and the brand’s luxury Preferred Club. The adults-only Alua® Soul Plagos Beach will feature an all-inclusive concept, including beverages, breakfast, lunch and dinner.
“Our arrival to Greece, one of Europe’s main tourist destinations, launches our expansion beyond Spain. It proves the interest of institutional investors in the AMResorts® portfolio of brands and our experience with this type of investment – positioned to play a key role in the dynamization of the hotel industry in the coming year,” said Javier Águila, Group President AMResorts Europe & Global Strategy. “This milestone also confirms the robustness of our company amidst the complex context of the COVID-19 pandemic.”
According to Javier Coll, Group President of Global Business Development, “despite the challenges that our industry has encountered this year, the flexibility of our business model paired with the strength of our brands form the backbone of our ongoing expansion in the EMEA territory and the foundation of our overall success.”
With these deals, AMResorts® now has 22 properties and 7,205 rooms in Europe. Prior to these agreements, AMResorts® already managed 10 properties owned by HIP in the Spanish islands of Mallorca, Ibiza and Fuerteventura.
About Apple Leisure Group
Apple Leisure Group® (ALG) is the leading North American travel, hospitality and leisure management group with the only vertically-integrated business model, serving travelers and destinations worldwide. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands, including: the largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through the well-established vacation brands Apple Vacations ®, BeachBound®, Funway Holidays®, Travel Impressions®, CheapCaribbean.com®,, Blue Sky Tours®, Southwest Vacations®, Funjet Vacations®, and United Vacations®; brand management of 5-star and 4-star luxury resorts through AMResorts® award-winning brand portfolio including Zoëtry® Wellness & Spas Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Now Resorts & Spas®, Reflect Resorts & Spas®, Sunscape® Resorts & Spas and Alua® Hotels & Resorts; best-in-class destination management services provided by Amstar DMC and Worldstar®, the exclusive loyalty program Unlimited Vacation Club®; and the innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers.
AMResorts® collectively provide sales, marketing and brand management services to eight individually unique resort brands including Zoëtry® Wellness & Spa Resorts, Secrets®, Breathless®, Dreams®, Now®, Reflect® Resorts & Spas, Alua® Hotels & Resorts and Sunscape® Resorts & Spas. The AMResorts® collection of brands is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury®, and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, Dominican Republic, Costa Rica, Panama, and Spain, AMResorts’ 67 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include: Zoëtry Wellness & Spa Resorts (zoetryresorts.com; 1-888-4-ZOËTRY); Secrets Resorts & Spas (secretsresorts.com; 1-866-GO SECRETS); Breathless Resorts & Spas (breathlessresorts.com; 1-855-65-BREATHE); Dreams Resorts & Spas (dreamsresorts.com; 1-866-2-DREAMS); Now Resorts & Spas (nowresorts.com; 1-877-NOW-9953); Reflect Resorts & Spas (reflectresorts.com), Sunscape Resorts & Spas (sunscaperesorts.com; 1-866-SUNSCAPE) and Alua Hotels & Resorts (aluahotels.com). Images, logos and informational material about the AMResorts® collection of brands and properties are available at amresorts.com/mediasite/media.
HIP was founded in 2015 by Alejandro Hernandez-Puértolas and Banco Sabadell and was acquired by Blackstone real estate funds in 2017. Through follow-on acquisitions, the portfolio has grown to 64 hotels comprising 19,248 keys with footprint in Spain, Greece and Portugal. Today, HIP is the third largest investor in European hotels, after Pandox and Covivio. HIP has a dedicated team of c.100 professionals who specialize in sourcing, executing, renovating and repositioning under-capitalized hotels. The team works in partnership with various hotel operators such as Ritz Carlton, Barcelo, AMR Resorts and Melia to enhance hotel management as well as experience for hotel guests. HIP is investing in excess of €500 million into its existing portfolio of resorts.