SafeGuard Loyalty Programs, also known as Vacation SafeGuard for the vacation ownership industry offer a unique cash back option that helps increase sales and retention for vacation clubs and travel clubs.
Launched in 2017, SafeGuard has clients in USA, Canada, Mexico, Caribbean, Europe, Middle East and Asia that benefit from an average 15% increase in sales with the implementation of the innovative Loyalty Program.
In addition to the increase in sales, new data analysis shows that SafeGuard Loyalty Programs also significantly reduce cancellations for vacation memberships. In fact, more than two-thirds of all SafeGuard clients currently have a cancellation rate of less than 10% when the program is included in the sale, far lower than the industry average.
The reason for the decrease is the fundamental increase in value proposition to the product when the club can offer prospective members the opportunity to earn back up to 100% of their membership fee simply by staying loyal year after year. The member has less resistance to outlaying the upfront membership cost, knowing that some or all of it will be returned to them over time, in addition to the travel savings and benefits that come with membership of the vacation club. This both increases sales volume, and is now proven to decrease cancellations and defaults.
The SafeGuard Loyalty Program awards vacation club members annually with a pre-determined amount of Loyalty Cash Back Credits for each year they maintain their membership, up to a maximum of the original purchase price after a pre-determined length of time. Typically, these credits can be used at any time towards an upgrade or additional purchase at the same vacation club, or during the second half of the term can also be redeemed for cash.
For more information, vacation club or travel club operators can visit http://safeguardloyalty.com/info
About SafeGuard LLC
SafeGuard is a one-of-a-kind service provider in the direct sale industry. Its clients can utilize one of a selection of unique Loyalty Programs to enhance their own products, customers the opportunity to earn up to 100% of their original purchase price back over time. With annual credit allocations and flexible usage options, each program improves sales, upgrades and customer retention, thereby increasing overall revenue. For more information visit https://safeguardloyalty.com