Grand Pacific Resorts, a timeshare management company in Carlsbad, collaborated with local Tahoe resorts: Red Wolf Lakeside Lodge and Red Wolf Lodge at Squaw Valley, to support local non-profits, Tahoe Food Hub and High Fives Foundation. The fundraising campaign #NourishYourNoggin set out to inspire families to embrace healthy living.

Tahoe Food Hub works to restore local food distribution by building a regional food system for North Lake Tahoe, and High Fives Foundation is dedicated to raising injury prevention awareness and providing rehabilitation for mountain sports enthusiasts. Both organizations have a strong presence within the Tahoe community.

The campaign kicked off in The Village at Squaw Valley with, “Breakfast of Champions,” which included an oatmeal bar and educating the public about locally sourced food resources and the importance of wearing a helmet. The event was broadcasted on the local ABC affiliate KOLO8 and garnered hundreds of community members signing up onsite and thousands more engaged online to show support for the non-profits. For every sign up Grand Pacific Resorts donated $3 to High Fives Foundation and Tahoe Food Hub, and also entered supporters to win a grand prize of a two night stay at Red Wolf Lodge at Squaw Valley and lift tickets, along with many other prizes including SMITH optics helmets and merchandise from participating non-profits.

“We share a common goal with Tahoe Food Hub and High Fives Foundation in our similar commitments to creating happy families through healthy living. From taking vacations to eating locally produced nutritious meals along with safe adventures on the mountain to support physical well-being and confidence, this campaign was an integrated look at the benefits of leading a balanced life.  It’s an incredible opportunity to use our marketing dollars to team up with charitable organizations in a community we’re so proud to be part of,” said Renee Wagner, Director of Creative Services & Brand Management of Grand Pacific Resorts. “We watch families visit our mountain resorts year-round and we hope through these partnerships we can have fun while still educating our guests about healthy lifestyles so they can continue to come back and vacation with us year-after-year.”

With a limited budget and utilizing the social media reach of all organizations involved, the innovative campaign resonated with the public, reaching over 80,000 people online and garnering over 100,000 overall video views, helping raise a total of $3,000 for Tahoe Food Hub and High Fives Foundation and producing hundreds of new followers along with dozens of new vacationers to Lake Tahoe.


About High Fives Foundation

High Fives Foundation is a non-profit organization based in Truckee-Tahoe that is dedicated to supporting the dreams of mountain action sports athletes by raising injury awareness while providing resources and inspiration to those who suffer life altering injuries.

About Tahoe Food Hub

Tahoe Food Hub is a non-profit organization whose mission is to galvanize our community to build a regional, sustainable and equitable food system. Tahoe Food Hub is working to build a local food system for North Lake Tahoe. A local food system increases market opportunities for small farms while increasing access to local, year-round food production.

About Grand Pacific Resorts

Grand Pacific Resorts creates experiences worth sharing for more than 70,000 owner families and tens of thousands of loyal guests each year. Based in Carlsbad, California, the resort management company tailors its services to preserve the distinctive experience offered by each destination. Owners and guests vacation with Grand Pacific Resorts year after year because they appreciate the team’s heartfelt service culture and passion for hospitality. For more information, visit