Apple Leisure GroupApple Leisure Group® (ALG) has named Javier Águila president of the company’s European division, effective immediately. Based in Palma de Mallorca, Águila joins the executive committee of the U.S.-based parent company, and will report directly to Javier Coll, Executive Vice President and Chief Strategy Officer of ALG, who is responsible for the company’s business operations and expansion in Europe.

“Since announcing our first resort project in Spain, we have seen strong demand from owners wanting to bring our award-winning brands to Europe,” said Coll. “Javier’s deep understanding of the market and experience in rapidly growing a brand management portfolio, as he did with Alua Hotels & Resorts, is a major asset for us. With his guidance, I have no doubt we will reach our goal of managing more than 30 resorts in Europe by 2021.”

Águila is responsible for the development and implementation of the company’s strategic plan for growth in Europe. Working alongside ALG’s team, which includes Jordi de las Moras, managing director of the European Division, Águila is focused on establishing ALG’s presence in the premier vacation destinations throughout Europe, and overseeing the expansion of its hotel and resort brands under AMResorts®.

He will also oversee the company’s current portfolio of 4,000 rooms across 16 hotels, 12 of which are in operation under the Alua Hotels & Resorts brand.

He began his career with the consulting firm of McKinsey & Company and Booz Allen in New York, London and Madrid. In 2007, Águila joined private equity firm The Carlyle Group as part of the company’s executive team overseeing investments in Europe.

Prior to joining ALG, Águila served as COO of Orizonia until founding Alua Hotels & Resorts in 2014. In four short years, he built Alua’s brand management portfolio to include 15 hotels in the Balearic and Canary Islands, working with institutional investors including KKR, Blackstone, HI Partners and Alchemy. In late 2018, ALG acquired a majority stake in Alua, at which time Águila began his transition into the role of President of the European Division.

Águila earned his degree in business administration and management from ESADE and holds a master’s degree in management from the Thunderbird School of Global Management. He also attended Columbia Business School, where he earned his MBA.

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About Apple Leisure Group

Apple Leisure Group® (ALG) is the leading North American travel, hospitality and leisure management group with the only vertically-integrated business model, serving travelers and destinations worldwide. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands, including: the largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through the well-established vacation brands  Apple Vacations ®, BeachBound®, Funway Holidays®, Travel Impressions®,®, Blue Sky Tours®, Southwest Vacations®, Funjet Vacations®, and United Vacations®; brand management of 5-star and 4-star luxury resorts through AMResorts® award-winning brand portfolio including Zoëtry® Wellness & Spas Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Now Resorts & Spas®, Reflect Resorts & Spas®, Sunscape® Resorts & Spas and Alua®  Hotels & Resorts; best-in-class destination management services provided by Amstar DMC and Worldstar®, the exclusive  loyalty program Unlimited Vacation Club®; and the innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers. To learn more about the Apple Leisure Group advantage, visit

About AMResorts

AMResorts collectively provide sales, marketing and brand management services to eight individually unique resort brands including Zoëtry Wellness & Spa Resorts, Secrets, Breathless, Dreams, Now, Reflect and Sunscape Resorts & Spas, and Alua Hotels and Resorts. The Newtown Square-based company is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury®, and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, Dominican Republic, Costa Rica, and Panama, AMResorts’ 63 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include: boutique Zoëtry Wellness & Spa Resorts (; 1-888-4-ZOËTRY); adults-only Secrets Resorts & Spas (; 1-866-GO SECRETS); high-energy Breathless Resorts & Spas (; 1-855-65-BREATHE); family-friendly Dreams Resorts & Spas (; 1-866-2-DREAMS); vibrant Now Resorts & Spas (; 1-877-NOW-9953); spirited Reflect Resorts & Spas (; 1-855-4REFLECT); and fun-filled Sunscape Resorts & Spas (; 1-866-SUNSCAPE). Images, logos and informational material about the AMResorts Collection of brands and properties are available at