CRDA, the Canadian Resort Development Association, is proud to announce that it has

entered into Industry Association Partnership Agreements with two of the major industry

trade associations. AMDETUR, the Mexican Resort Development Association, and

C.A.R.E., the Cooperative Association of Resort Exchangers. These Agreements expand

opportunities of beneficial reciprocity and erase international borders between these

Canadian, American and Mexican timeshare industry advocates.

As part of the partnership each association has agreed to numerous of reciprocal benefits

that include cross-memberships, registrations at their respective conferences, and

multiple options of visibility in publications, conference collateral and websites.

With this announcement President/CEO of CRDA, Jon Zwickel has stated that “CRDA

felt it was important to extend Association Partnerships to AMDETUR and C.A.R.E.

because we already share mutual members and these agreements will solidify and

strengthen our ability to advocate for the timeshare industry across North America.”

When asked why AMDETUR supported joining forces with CRDA as an Association

Partner Carlos Trujillo Balmaseda shared that “it is important for all participants–in this

case the national associations involved in the Vacation Ownership industry–to join

forces to build up the strengths and positioning of the North American Region, already

the most important in the world. The largest sources of Vacation Ownership members

are the United States, Mexico and Canada, in that order, and these countries are also

where the most top-selling vacation ownership resorts are located. After working

together for some time with CRDA and CARE, AMDETUR is proud to formally embody

these mutual commitments by signing partnership agreements with its longtime

collaborators. Trujillo also cited the tremendous effort and dedication that both Linda

and Jon have shown at the head of their respective organizations.”

Linda Mayhugh, President of C.A.R.E., added “C.A.R.E.’s agreement to the association

partnership with CRDA is just another piece of a grand puzzle that my board of directors

and I are putting together to strengthen, not only C.A.R.E., but industry wide facets of

growth, solidarity and credibility. I feel that the associations collectively working

together is an extremely valuable opportunity for my association, our respective

association partners and for our expansive global industry.”

At the recent 2016 CRC (Canadian Resort Conference), held at the Hilton Niagara Falls,

CRDA President Zwickel invited industry leaders of ARDA, AMDETUR and C.A.R.E.

to participate and speak from their own perspectives, on a panel discussion where they

each looked ahead to the future of their respective associations and the industry at large.

Zwickel was quoted saying his takeaway from the panel discussion was “We represent a

global industry and share a common vision to promote and advocate for timeshare,

regardless of borders”.

About CRDA:

CRDA is an industry-based association that is dedicated to furthering the vacation

ownership resort and leisure industries. It was founded over 30 years ago in response to

the public’s demand for reliable information about timeshare products. Focus has since

broadened to all aspects of shared ownership and the resort industry. For more

information on membership and events visit (

CRDA Contact: Jon Zwickel –


The Mexican Resort Development Association was born in 1987 as a result of the rapid

and sustained growth of Mexico’s tourist resort developers and the need to maintain a

solid front for negotiating and working together with authorities and private enterprise, to

develop standards and define an appropriate regulatory system that would support the

Mexican tourist real estate industry. (

AMDETUR Contact: Carlos Trujillo Balmaseda –

About C.A.R.E.:

Since 1985 C.A.R.E. members, including Resort Developers, Management and Exchange

companies, HOA’s, Travel Clubs and Wholesalers, have been providing each other with

opportunities for vacation fulfillment, exchanges and revenue enhancement through

increased inventory utilization and yield management. C.A.R.E. members are required to

comply with a strict Code of Standards and Ethics and benefit from outstanding

professional and personal development opportunities at their semi-annual conferences.


C.A.R.E. Contact: Linda Mayhugh –