Bluegreen Vacations (NYSE: BXG) announced that the second location of its custom-built virtual reality (VR) experience will be in Springfield, Missouri. Its first VR location was launched in Memphis, Tennessee late last year. Powered by Oculus Rift, the self-guided experience transports visitors to one of three resorts in the Bluegreen Vacation Club and provides 360-degree videos previewing unique on-site amenities, room and common area views, as well as nearby attractions.
Vacations’ pilot installation debuted inside the Bass Pro Shops® at the Pyramid in Memphis with ten Oculus Rift stations in an open air location as well as a private journey room. The new Springfield VR experience, located inside Bass Pro’s largest and original store, has three Oculus stations showcasing Bluegreen’s properties on-site at the Big Cedar Resort with interactive 360-degree video previews of the exclusive on-site amenities and experiences owners have access to, including Big Cedar’s award-winning golf courses and spa, a family-style amusement park, as well as a 10,000-acre nature and wildlife exhibit.
“VR technology allows travelers to immerse themselves in the great outdoors and Bluegreen Vacations resorts in a way that a static image simply can’t provide,” said Famous Rhodes, Executive Vice President and Chief Marketing Officer of Bluegreen Vacations. “Bluegreen continues to test and pilot new technologies for introducing the Bluegreen Vacations experience to the millions of consumers that walk through our partner retail stores and outlets. The evolution of our VR capabilities and the opening of our second public experience is a testament to our commitment to pursuing emerging technologies which can enhance our customers’ experience.”
For more information, visit BluegreenVacations.com or visit the Springfield, Missouri or Memphis, Tennessee Bass Pro Shops® stores during regular business hours.
About Bluegreen Vacations Corporation:
Bluegreen Vacations Corporation (NYSE: BXG) is a leading vacation ownership company that markets and sells vacation ownership interests (VOIs) and manages resorts in top leisure and urban destinations. The Bluegreen Vacation Club is a flexible, points-based, deeded vacation ownership plan with approximately 213,000 owners, 67 Club and Club Associate Resorts and access to more than 11,000 other hotels and resorts through partnerships and exchange networks as of December 31, 2017. Bluegreen Vacations also offers a portfolio of comprehensive, fee-based resort management, financial, and sales and marketing services, to or on behalf of third parties. Bluegreen is 90% owned by BBX Capital Corporation (NYSE: BBX) (OTCQX: BBXTB), a diversified holding company. For further information, visit www.BluegreenVacations.com.
About BBX Capital Corporation:
BBX Capital Corporation (NYSE: BBX) (OTCQX: BBXTB), is a Florida-based diversified holding company whose activities include its 90% ownership interest in Bluegreen Vacations Corporation (NYSE: BXG) as well as its real estate and middle market divisions. For additional information, please visit www.BBXCapital.com.