May 24, 2017 – This year, AMDETUR’s Convention focuses on the transformation of tourism in Mexico today. Coming up on the 30th anniversary of AMDETUR’s founding, we have prepared a great celebration that will bring together leading resort developers and Timeshare and Vacation Ownership pioneers, as well as top executives in the industry who have contributed to the growth, strengthening and positioning of this great industry.

There will be worktables on specific topics such as “The New Consumer: Beyond Millennials,” “New Products: Making the Difference in the Market,” and “Multi-Channeling in Post-Sale Service” as well as panels on “Pioneers: The Evolution of a Vision,” “Breaking Paradigms, Creating Unique Experiences,” “New Opportunities and Challenges of the Digital Age,” and “New Focuses in the Vacation Ownership Industry.” Also, as usual, we will be holding our 27th Expo, featuring leading suppliers from all areas of the industry.

In parallel, together with ADEPROTUR (The Association of Tourism Timeshare Developers and Promoters), we will be holding the 2017 Marketing and Sales Forum for Puerto Vallarta and Riviera Nayarit, with the theme “Awakening and Transcending,” and keynote speakers like Alejandra Llamas, CEO of Ontologic Group, and Jeffrey Gittomer, author of New York Times bestsellers The Sales Bible and The Little Red Book of Selling, among others.

For this very special event, the Organizing Committee decided to include in the program a Gala Dinner where career awards will be presented to outstanding Developers who have contributed to forging the industry we are today over the past three decades, as well as outstanding Executives of those firms. Also, for the first time, the Golden Palm Awards will be given out, in recognition of great companies whose initiatives and programs have contributed to the development and growth of the Timeshare and Vacation Ownership industry. We are certain this will be a great event, which we will replicate year after year.

During this great celebration we will be signing two major agreements to benefit our industry, the first of which is a cooperation agreement with the Medical Tourism industry, which we are confident holds tremendous opportunities for our members, where they can expand and diversify the Timeshare market with a focus on health. The second agreement will be signed with the Better Business Bureau, and will help consumers make the right decision about the services they’re interested in. The Better Business Bureau has a presence in the United States, Canada and Mexico, and works to promote honest and responsible relations between companies and consumers, cultivating consumers’ trust and promoting a reliable market. The event will wrap up with a keynote speech by an executive from Google.

Attending the festivities will be Enrique De la Madrid Cordero, Federal Secretary of Tourism; the Governors of Jalisco and Nayarit; and the State Secretaries of Tourism, as well as our own Chairman of the Board, Jorge Herrera Rivadeneyra. At the Gala Dinner we will be handing out special recognitions commemorating AMDETUR’s 30 th anniversary along with the “AMDETUR 2017 Golden Palm” awards, which will go to the companies who have contributed the most to making our Timeshare and Vacation Ownership Industry one of the best in the world.

Our industry is a powerful engine of economic growth and a tremendous generator of jobs in our country, which is why AMDETUR was able to create this massive event and attract partners like RCI, Interval International, Grupo Posadas, Unlimited Vacation Club, Grupo Vidanta, Royal Holiday, Grupo Pueblo Bonito, Grupo Villa, Royal Resorts, Alfabai, Grupo Velas Vallarta, Hacienda del Mar, Grupo Sunset, Apple Leisure Group and others, who make the Timeshare and Vacation Ownership Industry one of the strongest and best positioned in this country. Together, we will apply the capacity we have to face the challenges of transforming tourism in Mexico, to be more competitive in a global world of opportunities.

AMDETUR 2017: 31 st Annual Convention and 27th Expo, “Three Decades Transforming Tourism in Mexico” and the Marketing and Sales Convention “Awakening and Transcending,” will be held on June 20, 21 and 22 in the Hotel Sheraton Buganvilias Resort & Convention Center in Puerto Vallarta, Jalisco.


The Mexican Resort Developers’ Association (AMDETUR) is a tourism industry organization that acts as a liaison between federal, state, and municipal authorities and private enterprise in the Timeshare and Vacation Ownership sector, a part of the tourism industry that has seen a steady growth of 4% a year since 2009. AMDETUR works for the defense of common interests of its members, by promoting capital investment in growing tourism in Mexico, serving as a consultation body for government authorities, collaborating with public agencies and private enterprise in promoting training program and creating channels of communication for the purpose of unifying and harmonizing criteria for private sector participation.

The Mexican Resort Developers’ Association (AMDETUR) was founded on July 13, 1987 (30 years ago), and represents 90% of resort developers in investors in the Mexican Timeshare and Vacation Ownership industry. These include exchange companies, investors, sellers, operators, real-estate brokers, law firms and consultants. It has a nationwide presence through local chapters in Mazatlán, Los Cabos, Puerto Vallarta-Riviera Nayarit, Manzanillo, Acapulco, Ixtapa-Zihuatanejo, Cancun-Mayan Riviera, and Cozumel.


The Association of Tourism Timeshare Developers and Promoters (ADEPROTUR) is an organization that promotes the comprehensive development and sustainable growth of the Timeshare industry in Puerto Vallarta and the Riviera Nayarit, through rigorous application of the code of ethics and high marketing standards. ADEPROTUR was founded on July 18, 1986, with the participation of five founders whose vision as to regulate, standardize and make transparent the procedures involved in vacation ownership in the Bahía de Banderas region. They advise Timeshare developers on selling their product, and are the ideal showcase for learning firsthand about programs and plans in place to standardize and improve transparency in the vacation ownership industry.