Vibrant, neighborhood-inspired boutique hotel brand, Joie de Vivre Hotels, opens first NYC hotel

May 22, 2017 – The highly anticipated debut of Hotel 50 Bowery—the first Joie de Vivre property in New York—opens today in Manhattan’s Chinatown neighborhood. The 229-room boutique hotel was developed by Chu Enterprises and is owned by two families with deep roots in the Asian community – the Harilela family in Hong Kong and the Chu family in New York. Located in a 21-story building at the landmark address of 50 Bowery, the hotel welcomes guests with artistic energy, Asian-centric cuisine, and playful design.

“We knew our first Joie de Vivre property in New York had to be in a neighborhood that allows us to provide guests with the eclectic, destination-driven experiences the brand has been synonymous with for the past 30 years,” said Jamie Sabatier, CEO of Two Roads Hospitality. “With an unrivaled location in the heart of Chinatown, Hotel 50 Bowery’s guests will be immersed in the local culture, without sacrificing convenient access to all of New York City’s offerings.”

“We are delighted to celebrate the opening of Hotel 50 Bowery,” said Karin Kopano, General Manager at Hotel 50 Bowery. “The property creatively captures the culturally rich spirit of Chinatown, and we’re looking forward to welcoming neighborhood locals and guests to this culturally-rich, one of a kind hotel.”

Embracing the destination’s rich layers of history and culture, the Museum of Chinese in America (MOCA) has installed a permanent exhibit located on the hotel’s second floor in The Gallery. The 1,500-square-foot exhibit, titled the Heart of Chinatown, explores the history of Chinatown’s core streets: Bayard, Bowery, Canal, Doyers, Elizabeth, Mott and Pell.

Paying homage to the destination’s past, the exhibit showcases many of the artifacts that were found at the hotel’s construction site, highlighting its colorful history; taverns, a gambling den, and vaudeville and motion picture theaters all called the hotel’s location “home” from the 1700s through the early 1900s. The Heart of Chinatown will also feature original artifacts from MOCA’s collection. This exhibit is a complement to MOCA’s permanent exhibit “With a Single Step” located at the Museum’s main location 215 Centre Street in New York City.

The exhibit is adjacent to Atlantic Garden, a 5,000-square-foot outdoor space named after the historic beer hall that occupied the site in the 1850s. The space can be used for events, and by hotel guests at their leisure. For indoor events and meeting spaces, the hotel offers the Bowery Common, a semi-private, multifunctional space that can seat up to 12 guests, as well as the Precious Coral Boardroom, a private boardroom ideal for intimate meetings.

Each one of Joie de Vivre’s hotels is an original concept designed to reflect its location and community. In tune with the brand’s vision, Wimberly Interiors led the design of the hotel, thoughtfully incorporating influences from Chinese culture and the surrounding neighborhood into the property.

“Through the mixing of gritty New York industrial materials and finishes, with subtle nods to Asian heritage, the hotel reflects the unique story that the neighborhood itself tells,” says Rebecca Weinstein, Senior Designer & Associate, Wimberly Interiors and WATG.

Stepping off the elevators and onto the floors of the guestroom corridors, visitors will be transported to a vibrant Chinese village at night with dimly lit hallways punctuated by large, bold works of art from Beijing-based graffiti artist Dake Wong.  Upon entering rooms and suites, guests are greeted with familiar materials like distressed oak floors and luxe linens, while being introduced to the traditional chinaware colors of blue and white, which infuse the signature hand-plastered headboard wall found in each guestroom.

All rooms feature a contemporary aesthetic with subtle touches of Asian heritage. Abstract artwork from local, Lower Manhattan artists curated by Exhibition A add touches of bold color, while vintage black and white photographs of Chinatown from MOCA’s collection reflect on the destination’s past. From deluxe and city view rooms to a selection of expansive top-floor suites, the hotel’s guestrooms also include floor-to-ceiling windows, filling every room with natural light. All rooms located above the ninth floor offer unobstructed views of Manhattan’s glistening skyline.  The airy bathrooms feature subway tiles, Lefroy Brooks rain showerheads and Jonathan Adlercustom-scented bath amenities—a Joie de Vivre brand signature. Additional conveniences include versatile desks, mini refrigerators, and honor bars stocked with an assortment of sweet, savory, and healthy items.

Guestroom categories include the Deluxe King and Deluxe Double Beds that are flooded with natural light throughout their 260-square-foot layout, and the City View King and City View Double Beds, which start on the ninth floor and offer expansive views of Lower Manhattan. Additional accommodations include the 340-square-foot Grand King with adjacent seating area. The hotel’s Kindred Suite expands across 575 square feet, and has a separate living room with a convertible sofa. The fourth-floor Manhattan Suite boasts a private, landscaped terrace overlooking the Manhattan Bridge and Brooklyn skyline in addition to a separate living room complete with a convertible sofa. Lastly, the hotel’s Pearl, Ruby, and Jade Bowery Suites, are distinctly designed, 575-square-feet one-bedroom accommodations situated among the top three floors of the hotel with separate living rooms, full baths, powder rooms and panoramic city views.

Hotel 50 Bowery’s three restaurant, bar and lounge concepts draw influence from and reflect the dynamic and culturally-rich Chinatown neighborhood. The Three Kings Restaurant Group, which includes partners Chef Dale TaldeDavid Massoni and John Bushwill oversee all culinary concepts for the hotel, as well as in-room dining and event catering.

Rice & Gold, the hotel’s 220-seat signature restaurant, will offer contemporary Asian-centric cuisine, featuring dishes such as Arroz CaldoPancit PalabokThai Fried Chicken and Pho Soup Dumplings. A portion of the menu is inspired by Dale’s recent travels through Hong Kong and the Philippines, while many of the rice dishes take their cues from around the globe.  Below Rice & Gold will be The Green Lady, a parlor lounge offering live music and entertainment. Both Rice & Gold and The Green Lady are set to open this summer.

Opening with the hotel is the 21st-floor rooftop bar and lounge, The Crown, featuring globally-inspired street food and an Asian-inspired cocktail program, paired with a backdrop of Lower Manhattan and Brooklyn.

To book a stay, or for more information, please visit

About Joie de Vivre Hotels 
Since its founding in San Francisco in 1987, Joie de Vivre has made curating authentically local and eclectic experiences its signature. Each one of Joie de Vivre’s hotels is an original concept designed to reflect its location and engage the five senses. Today, the brand manages the largest collection of boutique hotels and resorts in California and also has properties in New YorkChicagoNew Orleans, and Washington, DC. Joie de Vivre is establishing its foothold on the East Coast with its now-open, first New York City hotel and a property soon to open in Baltimore, MD. Joie de Vivre is a Two Roads Hospitality brand. Follow @JDVHotels on Facebook, Instagram and Twitter for news and updates. For more information, please visit

About Two Roads Hospitality
Created in September 2016, Two Roads Hospitality is an international lifestyle company encompassing an unrivaled collection of distinctive properties, passionate people, and remarkable experiences around the globe.  The company is named for the newly-merged Commune and Destination Hotels, bringing together over 40 years of combined expertise exclusively dedicated to the boutique and lifestyle space.  Comprised of Joie de Vivre Hotels, Thompson Hotels, Destination Hotels, tommie and Alila Hotels & Resorts, the company is the leading operator of independent and lifestyle hotels with more than 95 properties in eight countries and growing, also boasting an extensive roster of award-winning restaurants and bars, stunning vacation residences, world-class golf courses, and indigenous spa and wellness offerings.  For more information on Two Roads Hospitality,, follow us on Twitter (@TwoRoadsHotels), or like us on Facebook.