Hospitality giant Wyndham Vacation Resorts Asia Pacific has taken out the prestigious ATHOC Award for Social Media at the timeshare industry’s 24th annual national awards.
Wyndham Vacation Resorts Asia Pacific, one of the Gold Coast’s largest employers, received five awards at the Australian Timeshare and Holiday Ownership Council’s (ATHOC) National Industry Awards held on the Gold Coast last night.
ATHOC is the representative body for the Australian timeshare (vacation ownership) industry and the ATHOC awards recognise exceptional performance and contribution within the industry.
Wyndham Vacation Resorts Asia Pacific received the ATHOC Award for Social Media for its Kira Westwick ‘Celebrity Chef’ social media campaign, which was a collection of videos distributed across YouTube and Facebook, and has been Wyndham’s most viewed playlist to date.
The campaign was a great success as it had 446 views with an average watch percentage of 56 per cent for each of the videos viewed on YouTube. On Facebook, there was a reach of over 42,000 with Facebook video views being 4,716, and 27 social media shares.
Wyndham Vacation Resorts Asia Pacific President and Managing Director, Barry Robinson said it was rewarding to be recognised for the company’s hard work and drive for increased focus on social media.
Wyndham Vacation Resorts Asia Pacific develops, markets and sells Vacation Ownership interests in a network of 26 vacation ownership resorts in the Asia Pacific region and serves more than 50,000 vacation owners throughout Australia, New Zealand and Fiji in its WorldMark South Pacific Club by Wyndham.
Wyndham Vacation Resorts Asia Pacific is a division of Wyndham Vacation Ownership, part of Wyndham Worldwide, (NYSE: WYN) one of the world’s largest hospitality companies. The Asia Pacific corporate office is located on the Gold Coast, Queensland, Australia and employs more than 1,600 staff throughout the South Pacific. For more information about Wyndham Vacation Resorts Asia Pacific, please visit www.wyndhamAP.com
About Wyndham Hotel Group
Wyndham Hotel Group is the world’s largest hotel company based on number of hotels and is one of three hospitality business units of Wyndham Worldwide (NYSE: WYN). As both a leading hotel brand franchisor and hotel management services provider, the company’s global portfolio consists of approximately 7,670 properties and 667,000 rooms in 70 countries under the following brands: Dolce Hotels and Resorts® (acquired February 2015), Wyndham Grand® Hotels and Resorts, Wyndham Hotels and Resorts®, Wyndham Garden® Hotels, TRYP by Wyndham®, Wingate by Wyndham®, Hawthorn Suites by Wyndham®, Microtel Inn & Suites by Wyndham®, Ramada Worldwide®, Baymont Inn & Suites®, Days Inn®, Super 8®, Howard Johnson®, Travelodge® and Knights Inn®. Wyndham Rewards, the company’s guest loyalty program offers more than 38 million members the opportunity to earn and redeem points at thousands of hotels across the world. For more information visit www.wyndhamworldwide.com.