AMResorts®, an Apple Leisure Group® (ALG) brand announced today the signing of Breathless® Cancun Resort & Spa, the fourth Breathless-branded property in Mexico. The cornerstone of ALG’s portfolio, this new deal reaffirms the company’s commitment to expanding its presence in the country, where it operates more than 30 resorts across seven award-winning brands.

Alex Zozaya, CEO of ALG, was joined at the customary first stone placement ceremony by several prominent dignitaries, including Carlos Joaquín Gonzaléz, Governor of the State of Quintana Roo; Mara Lezama, Mayor of Benito Juárez; Marisol Venegas, Minister of Tourism of the State of Quintana Roo; and Dario Flota, General Director of Quintana Roo’s Tourism Board.

“Despite the challenges that continue to impact the tourism industry in Mexico, ALG maintains its commitment to promote and bring millions of travelers to Cancun and other destinations in the country. We remain loyal to our goal of attracting investment for new projects that will create jobs and economic benefits in these regions and the Breathless Cancun Resort & Spa is a great example of this” said Zozaya. “We are bullish on the future of the Mexican tourism market and will work hand-in-hand with local stakeholders to ensure this new project continues ALG’s tradition of bringing value to the regions where our resorts are located, while simultaneously surpassing travelers’ expectations.”

Located on the vibrant Cancun Hotel Zone, construction of Breathless Cancun Resort & Spa has officially started. It’s opening date is slated for summer 2021. The resort will offer the brand’s now-iconic Unlimited-Luxury® vacation concept, where everything is included, and all without wristbands.

“The potential of Cancun is tremendous, as the area continues to evolve to meet demand for more luxury accommodations and offerings,” said Javier Coll, Executive Vice President and Chief Strategy Officer of ALG. “Our ability to leverage our extensive experience in the region allows us to refine our product to provide an unmatched ROI for owners, while creating truly differentiated brands for our guests to experience.”

The resort is the latest addition to the Breathless Resorts & Spa brand collection, which includes properties in Mexico, Dominican Republic and Jamaica. Most recently, ALG announced the signing of Breathless Tulum Resort & Spa, which is set to open in 2021. The brand’s growth will be supported by ALG’s strong distribution to the region, which brings more than 2.3 million passengers annually to the area.

For more information on the Breathless line of resorts, please click here, and to learn more about the ALG advantage, visit

About Apple Leisure Group:
Apple Leisure Group® (ALG) is the leading North American travel, hospitality and leisure management group with the only vertically-integrated business model, serving travelers and destinations worldwide. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising: the largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through the well-established vacation brands  Apple Vacations ®, BeachBound®, Funway Holidays®, Travel Impressions®,®,, Blue Sky Tours®, Southwest Vacations®, Funjet Vacations®, and United Vacations®; brand management of 5-star and 4-star luxury resorts through AMResorts® award-winning brand portfolio including Zoëtry® Wellness & Spas Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Now Resorts & Spas®, Reflect Resorts & Spas®, Sunscape® Resorts & Spas, and Alua Hotels & Resorts; best-in-class destination management services provided by Amstar DMC and Worldstar®, the exclusive  loyalty program Unlimited Vacation Club®; and the innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers. To learn more about the Apple Leisure Group advantage, visit

About AMResorts:
AMResorts collectively provide sales, marketing and brand management services to eight individually unique resort brands including Zoëtry Wellness & Spa Resorts, Secrets, Breathless, Dreams, Now, Reflect, Sunscape Resorts & Spas, and Alua Hotels & Resorts. The Newtown Square-based company is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury®andUnlimited-Fun®programs. Located throughout Spain, Mexico, Jamaica, Curacao, Dominican Republic, Costa Rica, and Panama, AMResorts’ 63 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include: boutique Zoëtry Wellness & Spa Resorts; adults-only Secrets Resorts & Spas; high-energy Breathless Resorts & Spas; family-friendly Dreams Resorts & Spas; vibrant Now Resorts & Spas; spirited Reflect Resorts & Spas; fun-filled Sunscape Resorts & Spas; and Alua Hotels & Resorts. Images, logos and informational material about the AMResorts Collection of brandsand properties are available at