At Interval International, a prominent worldwide provider of vacation services, a high tech approach to serving the nearly 2 million member families enrolled in its programs has led to deepened customer relationships.Through the use of best practices in personalization technologies, smart phone apps, and social media, including an expanding members – only forum, Interval keeps the conversation constant, personal, and engaging.
“Our goal is always to deliver digital experiences that benefit consumers on and off vacation, thereby creating long-term relationships that add value for our members and our company ,” said Ralph Fiol, assistant vice president for digital innovation at Interval International. “By personalizing messages and content, we’ve improved the member experience, which in turn fosters satisfaction and loyalty.”
For several years,Interval has been using the latest technologies to better understand the needs of members and customize their online experiences. Landing pages, imagery, and offers are all tailored so that each customer receives optimum messaging.
The company also continually updates its popular Interval International app, which was introduced five years ago for both iOS and Android devices. The app takes advantage of the native features of each device. Once members decide to book, they can post to social media or send the information to friends and family via text messaging or email. They can locate nearby resorts using their phone’s GPS. If a member is purchasing a Guest Certificate, they can access the contacts on their smartphone to auto populate the fields. Upcoming upgrades will allow members to combine searches for available inventory to include Getaways (Interval’s rental product),exchange, or both. Members will be able to easily compare all their options within the app and view multiple destinations and resorts.
“By downloading and installing our app, members are demonstrating that Interval has become a trusted partner in their vacation planning process,” said Madeline Berges, Interval’s vice president, e -Commerce and digital marketing. Because members remain logged into their accounts, personal information and preferences from their mobile devices are readily available. Interval can then leverage this information to present offers according to demonstrated interests, membership tier, and geographic location.
To further engage with members and clients, and share valuable content, Interval has a presence on various social media channels. Outlets include Facebook, YouTube, LinkedIn, Pinterest, Instagram, and Google+. Members also stay connected through Interval Community. With more than 270,000 member profiles, it’s one of the largest timeshare social networking forums in the world. “The Interval Community has become an invaluable source for key insights, peer – to – peer advice and objective opinion,” added Berges. “These conversations help members make the most of their vacation ownership,, while allowing us to better understand their ever-changing needs.”
To learn more about Interval and other vacation ownership companies’ successful social media and marketing strategies, attend the upcoming 19th annual International Shared Ownership Investment Conference at the Eden Roc Miami Beach Resort & Spa from October 23 – 25.. Berges will be moderating Powerful Social Media Strategies to Create Winning Content, a panel which will be held on Tuesday, October 24 from 4 – 5 p.m.
For more information, visit www.sharedownershipinvestmentconference.com .
About Interval International
Interval International operates membership programs for vacationers and provides value – added services to its developer clients worldwide. Based in Miami, Florida, the company has been a pioneer and innovator in serving the vacation ownership market since 1976. Today, Interval’s exchange network comprises more than 3,000 resorts in over 80 nations.. Through offices in 15 countries,, Interval offers high – quality products and benefits to resort clients and approximately 2 million families who are enrolled in various membership programs. Interval is an operating business of ILG (Nasdaq:ILG ), a leading global provider of professionally delivered vacation experiences.
