President of AMResorts® and Unlimited Vacation Club® Gonzalo del Peón was recognized with the prestigious “La Llave del Progreso” award in the Hotel Executive category. The honor was presented to del Peón by AMAIT Abastecedores Turísticos A.C at the opening of ABASTUR® 2016 in Mexico City. Every year, “La Llave del Progreso” celebrates a business person whose hard work and dedication have contributed to the growth and development of Mexico’s tourism industry. Mexico’s Minister of Tourism Enrique de la Madrid Cordero alongside the Chairman of AMAIT’s Board Dr. David Babani, the President of ABASTUR’s organizing committee Jaime Salazar, the Director of the Mexico Tourism Board Lourdes Berho, Mexico City’s Tourism Secretary Miguel Torruco, CANIRAC President Hugo Valera and the Chairman of the U.S. National Restaurant Association Joe Kadow, presented del Peón with the honor.

“I am proud to have received this important recognition from my peers and most importantly for having any part in contributing to the continued development of my country,” said del Peón. “These achievements were possible through the passion and dedication of every team member of the AMResorts family.”

He added, “I am equally grateful to Alex Zozaya for his invitation to join AMResorts’ founding team 15 years ago. Together, and alongside a team of extraordinary executives and passionate employees, we will continue to bring innovation through our vacation concepts to help fuel Mexico’s economy for years to come.”

Bringing more than 30 years of deep hospitality industry expertise, del Peón oversees all areas of investor and owner relations, operations, sales and marketing innovation for the company’s 60 announced hotels, across six award-winning brands currently in 21 beach destinations throughout Mexico, the Caribbean and Central America. He also oversees Unlimited Vacation Club® (UVC), an elite benefits program for discerning travelers. Under his management, UVC has quickly grown to 47,000 members worldwide.

As the President of AMResorts®, Gonzalo del Peón has successfully helped shape the company’s business model and organizational structure, to grow AMResorts into a leading luxury vacation brand generating more than 20,000 direct jobs and exceeding $3.5 billion in investments.

In addition to his professional positions, he has played an active role in the Marketing Committee of Mexico’s Tourism Promotion Council since 1999.

About AMResorts

AMResorts is the fast-growing provider of sales, marketing and brand management services to six individually unique resort brands. The Philadelphia-based company is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury® and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, Dominican Republic, Costa Rica, and Panama, AMResorts’ nearly 45 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include: boutique Zoëtry® Wellness & Spa Resorts (; 1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas (; 1-866-GO SECRETS); high-energy Breathless® Resorts & Spas (; 1-855-65-BREATHE); family-friendly Dreams® Resorts & Spas (; 1-866-2-DREAMS); vibrant Now® Resorts & Spas (; 1-877-NOW-9953) and fun-filled Sunscape® Resorts & Spas (; 1-866-SUNSCAPE).

Images, logos and informational material about the AMResorts Collection of brands and properties are available at