Harvest Inn and Mystic Hotel by Charlie Palmer boast a new roster of experienced hotel, sales, marketing, and revenue managers


January 19, 2017—With the arrival of the new year, Chef Charlie Palmer and Charlie Palmer Group announce a new hotel leadership team at their two Northern California properties, Mystic Hotel by Charlie Palmer and Harvest Inn by Charlie Palmer. Drawing from some of the Bay Area’s best lodging and resort resources, Palmer’s hotel teams are now led by James DeLuca (General Manager at Harvest Inn), Tamara DeMars (Director of Sales & Marketing), and Parul Suri (Director of Revenue Management & Distribution).

In conjunction with Chef Palmer, the new team is spearheading a robust plan to enhance the guest experience and increase business volume, ADR, and group sales at both hotels. Their combined hotel experience—from some of the world’s most renowned hotels and resorts—represents over 50 years of hotels operations, sales, revenue management, and guest services. “I feel incredibly fortunate that we’ve attracted such great hoteliers and field leaders to be a part of our burgeoning hotel group,” says Chef Charlie Palmer. “With these folks at the helm, coupled with the existing infrastructure of our hotel and CPG teams, the opportunities are endless.”



James DeLuca: General Manager, Harvest Inn by Charlie Palmer

James DeLuca brings two decades of world-class hotel and service experience to his position as General Manager of Harvest Inn by Charlie Palmer. James has marked hotel management successes throughout California at Resort at Squaw Creek, The Standard LA, Senza Hotel, North Block Hotel, and Bardessono. His innate aptitude for recruiting and building cohesive teams, passionate involvement in the Napa Valley community, and effortless skill for creating remarkable guest experiences uniquely positions him as the ideal leader for Harvest Inn. View his full bio here.


Tamara DeMars: Director of Sales & Marketing
With a degree in marketing and a master’s in design and merchandising from Colorado State University, Tamara DeMars has honed her craft at some of California’s best known resorts, including Santa Barbara’s San Ysidro Ranch, Napa’s Silverado Resort and Spa, and most recently, Yountville’s Bardessono. In her short time with the Harvest Inn and Mystic Hotel she’s already built a talented sales and marketing team to rally around her vision for the portfolio’s brand. View her full bio here.


Parul Suri: Director of Revenue Management & Distribution

With revenue management expertise compiled at some of the world’s best hotels, Parul Suri brings a global and multi-concept dynamic to her new post as Director of Revenue Management & Distribution at Charlie Palmer Hotels. Born and raised in New Delhi, her international resume includes posts at Taj Hotels, Resorts and Palaces, Intercontinental Hotels and Resorts, and Hyatt Hotels Corporation. View her full bio here.


This powerful trifecta joins the Charlie Palmer Group’s existing hospitality-driven hotel teams that also includes Mystic Hotel’s affable and effective General Manager, Rita Ruiz.

Learn more about Palmer’s hotels at www.harvestinn.com and www.mystichotel.com.



Harvest Inn by Charlie Palmer

One Main Street

St. Helena, CA  94574


Mystic Hotel by Charlie Palmer

417 Stockton Street

San Francisco, CA  94107



About Charlie Palmer Group

Charlie Palmer Group grew out of Aureole, American cuisine pioneer Charlie Palmer’s landmark restaurant, originally located in a historic townhouse on the Upper East Side of Manhattan. Today, Palmer’s flagship Aureole is strategically located at the Bank of America Tower at One Bryant Park. Other coast-to-coast locations encompass an expanding collection of award-winning restaurants and luxurious boutique hotels—many in equally significant historical locations—each designed with distinctive personalities to provide unique experiences. These properties include: Aureole, Charlie Palmer Steak, Upper Story by Charlie Palmer, Charlie Palmer at The Knick, and Crimson & Rye (New York), Aureole at Mandalay Bay Resort & Casino, Charlie Palmer Steak at The Four Seasons Hotel (Las Vegas), Charlie Palmer Steak (Washington, DC), Charlie Palmer Steak (Reno, Nevada), Dry Creek Kitchen at Hotel Healdsburg & Hotel Healdsburg (Sonoma County, California), Harvest Table and Harvest Inn by Charlie Palmer (St. Helena, CA), Burritt Room + Tavern and Mystic Hotel by Charlie Palmer (San Francisco, CA). Learn more at www.charliepalmer.com.