Program planned for Feb. 17-19, 2016 in Miami, Fla.

Top hotel and gaming executives will be heading to Miami, Feb. 17-19, for The Rainmaker Group’s annual client conference, OPTIMIZE2016. Not to be confused with the slogans of any current presidential campaigns, Rainmaker promises to “Make Revenue Optimization Great Again.” And yes, the fact that the conference will take place at Trump National Doral is purely coincidental. Attendees will find some other send-ups of the race to the White House, such as Town Hall Meetings, but the hosts of those sessions will leave no questions unanswered. The OPTIMIZE2016 conference will deliver in-depth education and insight by the best and the brightest in the field of revenue optimization. They will address challenges, trends and tools to drive maximum value.

Bruce Barfield, co-founder and CEO of Rainmaker, remarked, “Our industry is tired of substandard revenue management science. Rainmaker offers its partners an incredible solution suite and proven scientific methods to drive dollars to their bottom line. We look forward to giving attendees a first look at new Rainmaker products and initiatives in the pipeline at OPTIMIZE2016.”

Rainmaker co-founder and president Tammy Farley added, “Veterans of our annual user conference know the goal is always to improve their business. From senior executives to asset managers, revenue managers and marketers, attendees gain valuable skills to help them grow and advance in their field. Beyond the educational emphasis, it’s also an important opportunity to network and share best practices.”

A highlight of the program will be the keynote address by Michael Tchong, considered one of the most influential trend-spotters in America. Tchong will deep-dive into the major developments that are affecting the industry today, and share predictions for what lies ahead. The full OPTIMIZE2016 schedule is available at

Rainmaker’s OPTIMIZE2016 Conference Aims to ”Make Revenue Optimization Great Again”

About Rainmaker
Headquartered in Alpharetta, Georgia, Rainmaker is the premier provider of profit optimization and demand-cycle solutions to the hospitality and multifamily housing industries. Since its founding in 1998, the company has focused solely on delivering the highest revenue returns possible through the development and cultivation of a suite of products and consulting services designed to streamline operational efficiencies, enhance revenue optimization processes, improve lead performance, and generate greater demand. Recognized as one of the top privately held companies in the United States, Rainmaker has been named to Inc. 5000’s Fastest Growing Privately Held Companies for the past five years and was named to the Atlanta Business Chronicle’s List of the 100 Fastest Growing Companies in Atlanta. To learn more about Rainmaker and its suite of profit and demand optimization solutions, please visit, and follow Rainmaker on Facebook, LinkedIn and Twitter.
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