May 18, 2017 – International luxury travel network Virtuoso®, acknowledged as an influential trend predictor in the industry, has mined its data warehouse of more than $39.7 billion in transactions to reveal the top choices for U.S. travelers during the upcoming 2017 summer getaway season. Upscale globetrotters are booking eternal European favorites this summer, with a couple of other international destinations rounding out the list.

The Virtuoso Top 10:

The most popular destinations for summer vacations based on future bookings.

  1. Italy
  2. United Kingdom
  3. France
  4. Spain
  5. South Africa
  6. Germany
  7. Ireland
  8. Canada
  9. Netherlands
  10. Denmark

The Top 10 analysis: It’s no surprise Americans are venturing far and wide: according to global travel market research company Phocuswright, seven in 10 travelers have a strong wanderlust to see the world. As is typical for summer travel, Europe dominates the list with eight of the 10 countries. Italy continues its reign atop the list, followed by the perennially popular U.K., France and Spain. These four countries fit with a trend identified by Phocuswright; the desire to visit natural and cultural attractions is the top influencer for Americans when selecting destinations. The relative strength of the U.S. dollar against both the euro and British pound also makes the continent a particularly appealing destination for 2017. South Africa bookings for summer travel continue to rise strongly, as adventurous travelers head there for bucket-list safaris, scenic beauty and authentic experiences. Countries with strong ocean and river cruising appeal are benefiting from robust interest in those segments, as travelers extend their vacations with pre- and post-cruise stays in Germanythe Netherlands and DenmarkIreland continues to lure travelers enchanted by its historic charm and lively culture. Canada’s strong showing is due to its proximity to the U.S., the purchasing power Americans currently enjoy there, and heightened interest around its 150th anniversary.

Data is sourced from Virtuoso’s U.S.-based travel agency members and reflects future travel between the Memorial Day and Labor Dayholidays in 2017. The findings were announced during the network’s annual Symposium, which recently took place in Vancouver, British Columbia.


About Virtuoso

Virtuoso® is the leading international travel agency network specializing in luxury and experiential travel. This by-invitation-only organization comprises over 800 travel agency partners with more than 15,200 elite travel advisors in over 45 countries throughout North AmericaLatin America, the CaribbeanEuropeAsia-PacificAfrica and the Middle East. Drawing upon its preferred relationships with 1,700 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. More than (U.S.) $21.2 billion in annual travel sales makes Virtuoso a powerhouse in the luxury travel industry. For more information, visit