Generator Systems ( announced today that Mike Ashton has joined the business to further develop its growing portfolio of national and international accounts.

Mike Ashton has a wealth of experience in the vacation ownership industry, having spent the last eight years with Merlin Software for Vacation Ownership, where he was deeply involved in the growth and success of its cloud-based resort software.

Mike joins Generator Systems as Senior Vice President of Sales and Marketing to continue its on-going success providing multimedia software to many of the industry’s leading companies in the U.S., Europe and Asia.

Mike comments: “Generator is a super presentation tool for resorts who want their sales teams to give clients a truly interactive and customer-focused sales experience. Having used Generator when it was first launched, I know its ability to provide a consistent, single sales message while ensuring the resort’s brand is protected. I am fortunate to be joining such a respected and successful company that prides itself on developing and continually enhancing such great products.”

Steve Pentland, founder and CEO of Generator Systems added: “Mike is well-known in the industry for his belief in the importance of technology in every aspect of the operation. With his timeshare sales and marketing experience, industry knowledge and his passion for providing a great customer experience, Mike is a key addition to the Generator family.”

About Generator Systems

Generator Systems is an award-winning multimedia company providing sales presentation software that supports the sales person during the sales process, ensuring that a correct and consistent message is always presented to the customer and protecting the resort’s brand and reputation.

Fully interactive and tailored to the needs of the resort, Generator is loaded with bespoke product knowledge, excellent films, creative animations, amazing virtual reality and beautiful imagery.

Supporting the software is a team of sales consultants who specialise in improving the sales process at the resorts. This includes reviewing all current processes and working closely with all levels of the organisation to identify areas of improvement.