INTUITION, a business strategy firm specializing in the vacation club industry, with clients spanning six continents has expanded its Customer Engagement services to include a targeted SMS Lead Capture campaign where clients only pay when customers interact, and data is collected – the company’s first “Pay On Results” model.

Using the customer-friendly method of enticing prospects to text a KEYWORD to a Short Code number, INTUITION Clients can now attract new customers or market to existing ones, quickly and easily via the most used communication channel and only pay when a customer opts in by texting the keyword.

Whether it is a tradeshow, OPC booth, front desk, on-property or in-room marketing or even simply existing member communications such as email, social media or member magazines, this simple to deploy marketing strategy can engage or indeed re-engage any target audience.

INTUITION goes above and beyond to offer incredible value with this “Pay On Results” model. The company provides initial consultation and includes full custom set-up of the text campaign, customized landing pages for additional data capture and automated text replies that can be used to remind customers of appointment times or additional marketing opportunities to increase on-site spend at a resort.

All required opt-in consent and lead lists are managed by INTUITION so the client doesn’t have any learning curve or manual work to do, meaning that they can deploy and forget in most cases, leaving the campaign(s) to run on autopilot, with detailed analytics, alerts and scheduled reports to notify when further action is needed on a per guest basis.

“All our clients are looking for ways to make their marketing more efficient, and a pay for results model is often asked for, but not always easy for a vendor to provide. However, the success of our SMS marketing service has enabled us to deliver on that request and we expect this new service to become extremely popular.” Says Paul Mattimoe, President & CEO, INTUITION Brand Marketing. “We are also rolling out new pricing models for several other services, including our survey solutions and email marketing automation campaigns that make it more affordable and scalable for our clients to work into their marketing and operations budgets.”

INTUITION as a whole focuses on four key areas and has expanded its services in each of these areas in recent months. The company offers a hybrid analysis/services approach, where consulting blends with its own services and integrated strategic partner solutions, enabling clients to primarily deal with just one vendor who oversees the project, while receiving the benefits of several vendor products and services.


Going beyond traditional consulting, INTUITION uses its technological approach to analyze a business’s health to find areas of success and areas for improvement across sales, marketing and operations. This information can either be used by the client to make their own adjustments, or they can engage INTUITION to fulfill and manage some or all of the required needs. Some of the analysis services that can be performed include Sales Performance, Marketing Strategies, Brand Marketing, Product Enhancement, Departmental Analysis, Inventory Acquisition, and Delinquency Solutions.


INTUITION is renowned for its innovative approaches to AI-based Marketing Automation and effective SMS Marketing and Lead Capture but has recently sourced suitable Tour Generation services and Tour Incentives to complete the pre-sales presentation offerings. From putting heads in beds, to day drives, to data capture to fuel call centers, to reservation feedback and automated reminders, INTUITION now provides a fully-integrated marketing service.


In addition to offering the industry’s leading sales closing tool; The Vacation SafeGuard Loyalty Cash Back Program, INTUITION offers highly customized sales analytics and scheduled reporting combined with its real-time sales center survey; which identifies areas for improvement in presentations, sales teams and sales individuals. Recently, INTUITION has added Non-Buyer and Referral Programs, plus an optional Travel Club component and other Membership Add-Ons to further improve value proposition. Recruitment services and leadership training and culture programs are also available to improve retention and performance of employees.


All other services, one way or another fall into the area of operations. Popular services include post-stay surveys with integrated TripAdvisor Review Collection, which combined with INTUITION’s advanced analytics engine offers the most powerful and relevant information delivered automatically to designated departments throughout an organization. On-Site Feedback is also a main component for most clients; including customized programs for customer engagement by email, SMS and social media to quickly and easily attend to any question, request or concern. INTUITION also offers a plethora of other services to assist operations including but not limited to Member Communications, PR Writing and Syndication, Social Media Management, Review Monitoring and automated analysis and scheduled reporting of any data-set to speed up manual processes and increase accuracy of shared data.

INTUITION provides services to over 400 hotels, resorts and sales centers within the vacation ownership industry throughout North & South America, Europe, Asia, Australia and Middle East in multiple languages.