Robert Kobek, President of CustomerCount® the online enterprise customer feedback system, is a featured speaker at the Timeshare Board Members Association’s (TBMA) May 17-19 meeting in Providence, RI. The meeting’s focus is preparing and implementing a strategic plan for legacy resorts with the theme, Timesharing 2020: Creating a vision for the future of owner-controlled timeshare resorts through strategic planning.
Mr. Kobek is a featured presenter in the session, The Value Proposition for your Resort. His presentation, Customizable Surveys—Enterprise Uses of Feedback, explores the use of the word enterprise as it relates to flexible surveys. Kobek explains, “Enterprise means the process of feedback and possible uses of feedback, and should not be confined to archaic methods, but rather to the most flexible of platforms.”
“If you can think it, you should be able to segment it.”
Mr. Kobek is looking forward to sharing his knowledge and educating Timeshare HOA Board Members about the company’s primary development, Enterprise Feedback Management (EFM), a system of software and processes that enables organizations to centrally collect, analyze and report feedback from key customer groups, and tailor insights for various internal users. According to Kobek, “A true EFM system internally or externally managed, should be capable of capturing information and segmenting that data in as many ways imaginable.”
Shep Altshuler, Publisher of Timesharing Today who founded the Timeshare Board Members Association and its annual event says “having a an expert like Bob Kobek on hand to explain the ins and outs of using surveys to engage timeshare members and owners will be an extremely informative additionto our educational program. We look forward to hearing what he has to say to us all.”
“Feedback provides the power to optimize customer experience to maximize revenues,” stresses Kobek. CustomerCount® has a formula that synopsizes this concept:
- Happy owners=timely maintenance fee payments
- Impressed prospects=new sales revenues
- Satisfied renters=repeat business and/or new sales revenues.
About Robert A. Kobek and CustomerCount®
In 2007 Bob and Mobius VP, LLC (Mobius) launched CustomerCount, a feature-rich, cloud based survey solution providing intuitive real time reporting, fast turnaround on updates, detailed and dynamic data gathering for process improvement and customer loyalty to improve the bottom line. The system is the only feedback system designed specifically for the leisure travel industry. Mr. Kobek is an Advisory Board Member for the National Timeshare Owners Association. He is also a member of the American Resort Development Association and sits on the Meetings Committee, Membership Committee, Communications Committee, and the Federal Issues Committee. Along with these positions, he is a member of the ARDA WIN-Advantage Committee. A regular presenter at ARDA conventions and events, he earned his RRP designation in 1999. For more information on CustomerCount, visit www.customercount.com
About the Timeshare Board Members Association (TBMA)
TBMA was established as a non-profit organization. Its purpose is to provide education resources to its Members: HOA Board Members and onsite Resort Managers. TBMA meetings are key to fulfilling the Association’s Mission to its members. Meetings offer attendees peer-to-peer networking, educational panels and case studies that demonstrate how resorts are implementing positive change. For more information on TBMA, visit www.tbmassoc.org