Orlando, Florida, February 14, 2017 (INTUITION) – Globally-renown corporate speaker and human performance coach, Jim Madrid, will be engaging Sunbay Travel’s team with AST’s dynamic motivational outlook in Cancun, February 19-21.


Jim Madrid, CEO and Founder of Advanced Sports Technology, Inc. (AST) has been using transformative initiatives as a vessel to strengthen corporate culture and employee commitment over the past three decades. AST’s Culture programs are designed not only to measure company culture but initiate focused feedback that aligns team member goals with organizational goals. One team one direction.

Madrid’s team will facilitate workshops that enhance corporate culture through group activities for the sales and marketing team at Sunbay Travel, a Sunset World partner. The Cultural Leadership seminars are proven to boost team performance, moral, and drive efficiency. Sunbay Travel is introducing Jim as a resource to their employees to bring their individual views of their future with the organization’s future.

We shape culture. There are many factors that enter into an organizations culture, and the main one is the human factor. That’s where we begin. With the individuals of the team,” explains Jim Madrid

The Mental Software designed to maximize potential emphasizes the importance of putting people first in order to grow company culture. The theoretical and experimental foundation provides coaching and mentoring to equip teams with growth mindsets. The curriculum provides strategies which employees can adopt to inspire success, starting with The Ten Principles of Entelechy, Jim Madrid’s signature program.



About Advance Sports Technology, Inc.

Advanced Sports Technology, Inc. is a global management development firm with mental technology solutions for athletic and corporate organizations. The company helps advance organizations incrementally to extend business or team goals to their maximum level of efficacy. Along with Madrid’s expertise in timeshare, he has helped major companies across many sectors. Among the diverse organizations that have benefited from his expertise are Nordstrom, Lexus, Toyota, Mercedes-Benz, Honda, Paramount Studios, Trendwest Resorts, Oakley, St. Regis Hotels and Resorts and Pueblo Bonito Resorts.


Advance Sports Technology, Inc. (AST) is a sports and corporate development organization. AST is a leader in improving team and corporate culture. AST’s unique approach to team development has been implemented in many Fortune 500 companies as well as high profile sports franchises with resounding results. From the Board Room to the Locker Room, AST brings a unique approach to team and organizational development.


Over the last 25 years, 100,000 people, in eight countries in 5 languages have experienced AST’s programs. For more information about AST email moreinfo@astmentaltraining.com, call 949.218.5587, or visit http://advancesportstechnology.com/