The modern luxury brand launched a unique experiential tour revealing newest ship class on 12-week trek across North America.

June 13, 2017 – Another industry first: Celebrity Cruises brought a new experience to lovers of cinema and travel across North America with a unique mobile cinema tour. The modern luxury cruise line has taken the story of Celebrity Edge on a cross-country journey; the ‘Leading Edge Mobile Cinema’ which has been making rounds with 48 stops over 12 weeks, through the end of this month, June 20. The vehicle has traveled more than 10,000 miles while sharing the story of the ship designed to leave the future behind with more than 20,000 people.

Celebrity Cruises recently announced the addition of the Celebrity Edge. As part of the launch of this new ship, the Edge Mobile Cinema has wowed cruise enthusiasts with stops in Fort LauderdaleBoca RatonMiamiAltamonte Springs, St. Petersburg, New YorkNew Jersey, and Massachusetts among other cities. The Leading Edge Mobile Cinema Tour launched in March 2017. At each stop, the public, (as well as media, celebrities, influencers and those in the travel industry) came out to get their first look at the transformational 2,918-guest ship, which will set a new standard for ship design via the innovative mobile cinema experience.

Attendees at each stop were welcomed by team leaders and staff, as they entered Celebrity’s state-of-the-art, custom-built 91-seat high-definition mobile cinema for a 15-minute cinematic experience, including a 3-D animatic reveal of Celebrity’s newest class of ships in nearly a decade – Edge Class. Inside, guests enjoyed beverages and gourmet truffle popcorn, a Q &A, and the opportunity to win one of more than 50 modern luxury giveaways with Celebrity.

Celebrity’s mobile tour launched on March 29 at the Sonoma International Film Festival. Screening inside the mobile cinema was at the world premiere of “This Side of the Dirt” by Tito’s Vodka founder Tito Beveridge as well as the US premiere of “Goddesses of Food” by director Vérane Frédiani, a documentary following innovative, inspired women in the world of food – including star chefs, sommeliers, mixologists, and activists – working to change the world through gastronomy.

Sample tour stops include: California Jazz & Wine Festival, California Wine Festival, 50th Houston International Film Festival, SPAC Rock & Run, CitiCenter DC, Arlington Heights Promenade of Art, and the Toronto Wine & Spirits Festival on Sugar Beach. At select tour stops, Celebrity’s own Marine Research Naturalist Brent Nixon will provide an “Oceans Alive” experience featuring high definition 4K under water filming encounters with sharks, turtles, stingrays, and majestic humpback whales, allowing guests to feel the “pulse” of the living oceans Celebrity sails around the world.

To view a complete listing of cinema tour locations, visit Celebrity Edge will homeport in Fort Lauderdale, FL., making her first sailing December 16, 2018. Bookings are now open at, or through a travel agent, for the ship’s two seven-night Caribbean itineraries. Celebrity Edge will be joined by three sister ships in 2020, 2021 and 2022.

About Celebrity Cruises

Celebrity Cruises’ iconic “X” is the mark of modern luxury, with its cool, contemporary design and warm spaces; dining experiences where the design of the venues is as important as the cuisine; and the amazing service that only Celebrity can provide, all created to provide an unmatchable experience for vacationers’ precious time. Celebrity Cruises’ 12 ships offer modern luxury vacations visiting all seven continents. Celebrity also presents incredible cruise tour experiences in Alaska and Canada. Celebrity is one of five cruise brands operated by global cruise vacation company Royal Caribbean Cruises Ltd. (NYSE:  RCL). For more information, dial 1-800-437-3111, visit, or call your travel agent.