The property marks IHG’s second hotel brand to gain footing in the booming metropolis of Barranquilla
June 12, 2017 – InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, today announces the opening of the Crowne Plaza® Barranquilla hotel marking the Crowne Plaza brand’s return to Colombia. The 76-room new-build hotel is located within the Torres del Atlántico business complex, a modern and contemporary set of two identical towers that provide stunning city and Caribbean sea views.
Ideal for both business and leisure travelers, the Crowne Plaza Barranquilla features modern and spacious rooms with high-quality amenities, evoking the perfect balance for both work and relaxation. The 13-floor hotel allows guests a range of experiences – from tasting Colombian flavors and international cuisine at the San Blas restaurant, to enjoying the views from the top floor’s Skybar and infinite swimming pool, keeping up with a workout regimen at the fitness center, or relaxing and unwinding with a spa treatment.
The Crowne Plaza Barranquilla also features a 24-hour on-site business center. Its three meeting rooms, the largest of which can accommodate up to 150 attendees, provide the latest technological equipment to ensure a successful meeting. Complimentary outdoor parking is also available to hotel guests.
Gerardo Murray, Regional Vice President of Brands & Marketing, Mexico, Latin America and Caribbean, IHG, said: “Crowne Plaza has a commitment to guests to create stays that allow them to make the most out of their business trip but also enjoy their free time. This hotel is a great example of the Crowne Plaza brand’s refreshed look and offerings to guests on the heels of the Crowne Plaza Accelerate plan.”
Owned and managed by Hoteles Cacique Internacional S.A.S., the Crowne Plaza Barranquilla hotel is franchised by an affiliate of IHG and is part of IHG’s diverse family of brands in nearly 100 countries and territories.
Rafael Marín Valencia, Hoteles Cacique Internacional S.A.S, said: “We are very excited to be opening this hotel in Barranquilla and our second property with IHG and are confident in the brand’s continued prosperity. We selected the Crowne Plaza brand as it is enjoying tremendous growth and success with modern-day travelers.”
Hoteles Cacique Internacional S.A.S also owns Holiday Inn® Bucaramanga Cacique hotel, which opened in the northeastern Colombian city of Bucaramanga in 2013.
The Crowne Plaza Barranquilla is located in the Buenavista neighborhood, one block away from the Buenavista Mall and its casual restaurants, local and international stores, and cinema. The nearby Buenavista Park is a fitting location for a peaceful and relaxing walk or some fresh air.
The hotel is IHG’s fourteenth property in Colombia and second property in the city, the first being the Holiday Inn Express® Barranquilla Buenavista that opened last year.
IHG announced its $200 million investment in 2017 for the Crowne Plaza brand as well as its Crowne Plaza Accelerate Plan last year, and recently launched its “We’re All Business, Mostly” campaign. Most recently, some of the brand’s most iconic properties in Mexico, Latin America and the Caribbean announced a series of multi-million dollar renovations.
Crowne Plaza is a full-service hotel brand focused on business travelers as well as meetings and conventions. IHG has more than 400 Crowne Plaza branded hotels worldwide, 22 of which are located throughout Latin America, with five additional properties in the pipeline. In Colombia, IHG has 14 properties and is represented by four of its 11 brands, including: InterContinental® Hotels and Resorts, Crowne Plaza, Holiday Inn® and Holiday Inn Express.
IHG has hotels in nearly 100 countries, with 223 hotels and 37,846 rooms throughout Mexico, Latin America and the Caribbean. With roots in Latin America, IHG’s first InterContinental® hotel opened in Belem, Brazil in 1946.