Apple Leisure GroupApple Leisure Group® (ALG) subsidiary AMResorts® today announced a newly signed resort management deal for Sunscape® Star Cancun, slated to open in December 2018. The family-friendly resort offers a new category of brand excellence with the Sunscape® Star concept, featuring elevated amenities that guests of all ages will enjoy.


“As the most visited tourist destination* in Mexico, Cancun and the Riviera Maya will continue to be an integral part of ALG’s growth strategy given our strong brand recognition in the market and powerful distribution channels there,” said Alex Zozaya, CEO of Apple Leisure Group. “The new, elevated Sunscape® Resorts & Spas brand concept allows us to offer travelers more resort options that cater to their specific needs, while giving us more opportunities to grow ALG in Mexico and beyond.”


Sunscape® Star Cancun is located west of the hotel zone in Cancun, between Puerto Cancun and Playa Mujeres, touting a prime location close to the wonders and ruins of the Mayan Riviera and next to the Puerto Cancun Golf Club. The resort is being designed by Sordo Madaleno, a highly-renowned architectural firm in Mexico responsible for several award-winning beach resorts.


“After a thorough analysis of the market, we saw an opportunity to take Sunscape’s popular Unlimited-Fun® vacation concept to an elevated experience with this resort,” said Javier Coll, Executive Vice President and Chief Strategy Officer of Apple Leisure Group. “ALG is attuned to not only travelers’ desires but also owners’ needs, and by offering differentiated brand products we are creating more opportunities to capitalize on the high demand in the region.”


The resort offers a larger array of amenities including: a mini-bar in all rooms restocked daily; twice as much live entertainment to satiate guests’ cravings for local entertainment; free WiFi; a fully equipped spa with contemporary treatment cabins, hydrotherapy and a beauty salon; and more.


The newly built Sunscape® Star Cancun will showcase the brand’s family-friendly features and vibrant atmosphere, with water games, two surf pools, exciting new food and beverage offerings, and much more. Overall, Cancun is an easy destination to travel to with plenty of airlift, activities for everyone and stunning beaches, making it the perfect destination to debut this elevated brand concept.


The property will offer Sunscape® brand’s signature fun experiences for everyone to enjoy including: an Explorer’s Club for Kids, Core Zone Teens Club, an adults-only Sun Club rooftop pool and the Sunscape Spa by Pevonia®. Plus, with Unlimited-Fun®, everything is included: delicious, reservation-free dining is available at four à la carte specialty restaurants, a buffet, food court, the Sunny Side Grill and CoCo Café and more. Guests can relax with unlimited drinks—by the pool, on the beach, at the rooftop bar or while dancing at the Starlight nightclub.


To learn more about hotel development opportunities in the luxury all-inclusive space, please visit


*JLL 2017 Hotels & Hospitality report


About Apple Leisure Group

Apple Leisure Group® is a leading hospitality company holding a unique niche in the U.S. travel industry. Its vertically integrated business model and robust infrastructure leverages the expertise of six innovative subsidiaries to deliver exceptional value to savvy travelers and strong resort performance to owners. ALG’s award-winning subsidiaries include: Apple Vacations®, the world’s largest tour operator to Mexico and the Dominican Republic; Travel Impressions®, a prominent  U.S. wholesaler possessing an extensive global portfolio;®, a popular online travel agency specializing in luxury vacation packages and resort accommodations in Mexico and the Caribbean; AMResorts®, provider of marketing and brand management services to six luxury resort brands; Amstar DMC®, a destination management company offering premium airport transfers, tours and excursions; and Unlimited Vacation Club®, AMResorts’ popular guest loyalty program for discerning travelers who expect the very best in a vacation experience. For more information on Apple Leisure Group, visit