Erica Doyne, Vice President of Marketing for AMResorts, was selected as one of the Top 25 Minds in Sales, Marketing and Revenue Optimization by the Hospitality Sales and Marketing Association International (HSMAI). She will receive her recognition at the organization’s 62nd Annual Adrian Awards Gala on January 22, 2019 in New York City, the largest and most prestigious travel marketing competition in the world.
HSMAI’s Adrian Awards recognize hospitality marketing excellence across advertising, digital marketing and public relations, including hospitality leaders for their accomplishments and significant influence on the industry over the past 18 months. According to HSMAI, these leaders are “high achievers who stand out through their creativity and innovation, cutting-edge campaigns and programs, triumph in challenging situations and efforts that resulted in dramatic gains.”
Doyne earned the recognition through several recent marketing successes, including:
- The 2018 Gold Adrian Award-winning opening campaign for Zoëtry Paraiso de la Bonita’s Impression Club in collaboration with tastemaker and celebrity actress Kerry Washington.
- Secrets® Resorts & Spas’ award-winning, national TV campaign, “Make a Secret,” which took a bold approach to appeal to couples, boost overall revenue and room night sales.
- The cutting-edge #ExperienceDreams 360-degree video campaign that generated +2MM views and a 24 percent increase in bookings for the Dreams® Resorts & Spas brand.
“Erica has been an incredible marketer and leader within AMResorts for over a decade and we congratulate her on this tremendous achievement,” said Gonzalo del Peon, President, AMResorts. “We are thrilled but hardly surprised that Erica’s industry-leading work was recognized by such a prestigious organization.”
When Doyne joined the company in 2006, the AMResorts portfolio consisted of just two brands and three total properties. Now, it boasts more than 50 resorts across a diverse set of seven brands, with additional properties in the pipeline. Doyne’s savvy, cutting-edge marketing techniques have boosted sales and helped drive the profitable growth of the company.
Doyne has also been recognized by Travalliance Media, publishers of the leading travel trade magazines Vacation Agent and Agent@Home, on their exclusive list of Rising Stars for two consecutive years, 2012 and 2013. She remains highly regarded by her peers both within AMResorts and the larger travel industry.
AMResorts is the fast-growing provider of sales, marketing and brand management services to six individually unique resort brands. The Philadelphia-based company is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury® and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, St. Thomas, Dominican Republic and Costa Rica, AMResorts’ nearly 40 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include:
(www.zoetryresorts.com; 1-888-4-ZOËTRY); boutique Zoëtry® Wellness & Spa Resorts
(www.secretsresorts.com; 1-866-GO SECRETS); adults-only Secrets® Resorts & Spas
(www.breathlessresorts.com; 1-855-65-BREATHE); high-energy Breathless® Resorts & Spas
(www.dreamsresorts.com; 1-866-2-DREAMS); family-friendly Dreams® Resorts & Spas
(www.nowresorts.com; 1-877-NOW-9953) vibrant Now® Resorts & Spas
(www.sunscaperesorts.com; 1-866-SUNSCAPE)and fun-filled Sunscape® Resorts & Spas.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI Digital Marketing Strategy Conference, Adrian Awards, and Revenue Optimization Conference. Founded in 1927 and celebrating 90 years in 2017, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at https://www.hsmai.org, http://www.facebook.com/hsmai, http://www.twitter.com/hsmai, and http://www.youtube.com/hsmai1.