Diamond Resorts™, a global leader in the hospitality, vacation ownership and entertainment industries, announced today that Jeffrey Solomon has joined the company as Chief Marketing Officer to oversee global growth initiatives.

Solomon has extensive experience leading marketing and operational teams to success at premiere hotel and gaming properties. He most recently held the role of Senior Vice President and Chief Operating Officer of Affinity Gaming, Inc., where he helped drive operations at 11 casinos in seven markets and delivered double-digit property level EBITDA growth. Under his leadership, the company also set an all-time EBITDA record and increased guest service scores and labor efficiency.

Prior to that role, Solomon held various positions within Caesars Entertainment Corporation and Harrah’s Entertainment, Inc., including serving as Senior Vice President of Marketing Strategy/Regional CMO and Vice President & General Manager of Rio All-Suite Hotel and Casino. Solomon holds an MBA from the UCLA Anderson School of Management and a bachelor’s degree in history from Dartmouth College.

“We are thrilled to have Jeff on our senior team,” said Michael Flaskey, Chief Executive Officer of Diamond Resorts. “He is a very effective leader, who holds himself and his teams to the highest standards and consistently challenges existing paradigms with the goal of achieving the best results.  Jeff will maintain ownership of our customers and owners from beginning to end. His focus on lifetime value and data driven marketing decisions will position the company to efficiently grow new customer generation, increase customer engagement levels and improve guest satisfactions rates all while maximizing lifetime value.”

“Diamond Resorts has expanded significantly over the past year, and I am excited to become part of the team,” Solomon said.

To learn more about Diamond Resorts, visit DiamondResorts.com.

About Diamond Resorts
Diamond Resorts offers destinations, events and experiences to help members make a habit of breaking from the routine. From unforgettable getaways to exclusive concert series to VIP receptions and dinners, members turn to Diamond to recharge, reconnect and remind each other what matters most. Our focus on quality resorts, customer service and flexibility means members can return to a favorite resort, book a cruise to explore new countries or attend a once-in-a-lifetime event with the same level of confidence and anticipation. With access to a world of entertainment and activities, a Diamond membership ensures that people are always looking forward to vacation.