Luxury Burger Brand Continues Global Expansion with the Opening of its First NYC Hotel Restaurant and Twenty-Sixth Location

July 10, 2017 – Umami Burger continues to grow its global footprint with the opening of the popular restaurant in Hudson Hotel, a pioneer of the boutique hotel movement located in the heart of Manhattan, on July 10th, 2017.

Hudson provides the perfect backdrop for us to bring both New Yorkers and hotel guests the innovative and truly distinct dining experience that is Umami Burger,” said Sam Nazarian, Founder and CEO of sbe, Umami Burger’s majority shareholder that also owns and operates Hudson Hotel. “Umami Hudson also marks a major step in our plans to continue to grow the Umami Burger brand and offerings in New York and beyond.”

The launch of Umami Hudson marks the first Empire State hotel restaurant, first-ever breakfast menu, fourth location in New York and 26th worldwide, and is yet another exciting development in 2017 for the cutting-edge gourmet burger brand. This year saw the opening of Umami Tokyo, the brand’s first international restaurant; the debut of the Impossible Burger at nine of Umami Burger’s West Coast locations and one of its most successful launches to date; and the unveiling of the redesigned Umami Burger at The Grove in Los Angeles in June.

Hudson, situated in bustling Midtown Manhattan and a stone’s throw from Columbus Circle and Central Park, is an ideal spot for Umami Burger. More than a hotel, this energetic social hub features exciting accommodations like the Sky Terrace and Private Park in addition to its 865 guest rooms, 11 suites, and penthouse. With a combination of both beloved signature and Hudson-exclusive menu items, along with taste-making décor, the 3,000 square foot space is poised to become a dining destination and convivial gathering space for hotel guests and New Yorkers alike.

As with all Umami Burger locations, the Umami Hudson experience is unique and authentic to the destination. In addition to Umami Burger signatures such as the original Umami Burger with Parmesan frico, shiitake mushroom, roasted tomato, caramelized onions and Umami ketchup; and the Manly Burger with a house beer-cheddar cheese, bacon lardons, smoked-salt onion strings, Umami ketchup and mustard spread. Chief Operating Officer Gregg Frazer has created menu items exclusive to Umami Hudson including shareable bar-friendly appetizers designed to pair with Umami signature cocktails from the fully stocked bar, lined with 65″-70″ flat screen TVs, and specialty breakfast sandwiches that introduce the elusive Umami “fifth taste” to the most important meal of the day. The Hudson breakfast burger features an organic over-medium egg, miso-maple bacon, avocado, fresh tomato, arugula and American cheesetopped with garlic aioli on a brioche bun.

Specializing in more than just its menu, Umami Hudson continues the brand legacy of carefully crafted interior and exterior design. The dynamic eatery with pops of color throughout was designed by sbe subsidiary, Dakota Development. Decor highlights in the spacious dining area with lofty ceilings include exposed brick, eccentrically stenciled dark wood tables and drapery that creates a designated lounge area complete with Chesterfield and Winston sofas and a fireplace. The restaurant also features a street art-inspired focal wall by contemporary artist Ryan Graeff, whose stirring Umami Hudson-custom mural is inspired by iconic New York City scenes, along with a striking Godzilla reference that nods to Umami Burger’s Japanese roots.

Umami Hudson is located at 358 West 58th Street, 212-554-6217. The restaurant is open Sunday – Monday 6:30am – 11pm (bar until midnight) and Tuesday – Saturday 6:30am-midnight (bar until 2am).

Additional Umami Burger New York locations include Greenwich VillageWilliamsburg and Brookfield Place.  For more information on Umami Burger, visit or follow @umamiburger or #umamiburger on FacebookTwitter and Instagram.

About Umami Burger:
Founded in Los Angeles in 2009, Umami Burger has been named GQ’s “Burger of the Year,” Men’s Journal’s “Best Burger in America” and one of the “25 Most Innovative Consumer Brands of 2016” by Forbes’ CircleUp25. With the opening of Umami Burger Hudson, the brand has 26 restaurants in CaliforniaNew YorkIllinoisNevada and Tokyo, with additional locations planned around the world, including nine more locations in Japansbe, the Los Angeles-based leading lifestyle hospitality company that develops, manages and operates award-winning hospitality venues, is Umami Burger’s majority shareholder. For more information on Umami Burger, please visit or follow @umamiburger or #umamiburger on FacebookTwitter and Instagram.

About sbe
Established in 2002 by Founder and CEO Sam Nazariansbe is a privately-held, leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Following the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels, sbe has an unparalleled global portfolio featuring 22 world-class lifestyle hotel properties in 9 attractive gateway markets and more than 137 global world-renowned hotel, entertainment and food & beverage outlets. The company is uniquely positioned to offer a complete lifestyle experience – from nightlife, food & beverage and entertainment to hotels and residences, and through its innovative customer loyalty and rewards program, The Code, as well as its award-winning international real estate development subsidiary, Dakota Development – all of which solidify sbe as the preeminent leader across hospitality. sbe will continue its expansion with 13 hotel properties opening in the next two years (some with residences), including SLS Baha Mar, SLS Seattle, Mondrian Doha and Mondrian Dubai. The company’s established and upcoming hotel brands include SLS Hotel & Residences, Delano, Mondrian, Redbury, Hyde Hotel & Residences, Clift, Hudson, Morgans, Royalton, Sanderson and St Martins Lane. In addition, sbe has the following internationally acclaimed restaurants and lounges: Katsuya, Cleo, The Bazaar by José Andrés, Fi’lia by Michael Schwartz, Umami Burger, Hyde Lounge and Skybar. More information about sbe can be obtained at