New Program Gives Luxurious Welcome to Arriving Members

Orlando, Florida – July 9, 2015 – (INTUITION by Perspective Group) – It’s not always easy to feel welcome during hotel check-in. There’s the discussion about the fees and required check-out time or maybe an electronic check-in involving no human contact at all.

That’s why the U-Lounge is so special. This exclusive, new service is available at select properties in the Unlimited Vacation Club (UVC) by AMResorts portfolio. With its plush U-Lounge and personalized attention, this vacation club extends a warm welcome to arriving members the moment they walk through the front door.

Here’s how the UVC U-Lounge works: At select resorts in premier beach destinations in Mexico and the Dominican Republic, a Member Services Executive welcomes UVC members upon arrival and escorts them to the U-Lounge – a chic and relaxing, members-only area of the resort.

One of the newest enhancements to UVC membership, these elegantly appointed lounges provide a sumptuous respite after a day of travel. Members receive the ultimate VIP treatment here. All their vacation wishes are expertly handled quickly and easily, ensuring members have an unforgettable, worry-free stay.

The U-Lounge has no lines and no fuss. UVC members enjoy private VIP check-in. They also find out about special members-only promotions – for example, romantic dinners on the beach, wine and spa packages and more. Member Services Executives assist with reservations for yachting, diving, snorkeling and other excursions. They even arrange airport transfers and flight confirmations, so during their vacation, members don’t even need to think about their trip home.

For UVC members who want to stay in touch while away, U-Lounges provide complimentary Internet access. Members can also make international calls there to friends, family and colleagues back home at no additional charge.

With the U-Lounge and other UVC comforts, it’s no wonder many members also have their Member Services Executive make reservations for future vacations with UVC.

To date, each of the following UVC resorts has a U-Lounge: Secrets® Capri Riviera Cancun; Secrets® Maroma Beach Riviera Cancun; Secrets® Playa Mujeres Golf & Spa Resort; Breathless® Punta Cana Resort & Spa; Dreams® Huatulco Resort & Spa; Dreams® Tulum Resort & Spa; Now® Amber Puerto Vallarta; Now® Larimar Punta Cana; and Now® Sapphire Riviera Cancun.

U-Lounges are coming soon to these UVC resorts as well: Secrets® Akumal Riviera Maya (opening November 2015); Secrets® Silversands Riviera Cancun; Dreams® Puerto Aventuras Resort & Spa; Dreams® Punta Cana Resort & Spa; Sunscape® Sabor Cozumel; and Sunscape® Dorado Pacifico Ixtapa.

The U-Lounge is just part of the luxurious services and amenities for UVC members. At all Secrets, Breathless, Dreams and Now Resorts & Spas properties, guests can enjoy the Unlimited–Luxury® program, where everything is included, such as finely appointed accommodations complete with furnished balconies or terraces, 24–hour room and concierge services, a wide variety of gourmet dining options with no reservations required, unlimited top-shelf beverages, and endless daytime activities and live nighttime entertainment.

Sunscape Resorts & Spas brand properties offer lively, Unlimited-Fun® vacations, in which everything is included, from spacious accommodations to 24-hour access to food and beverage options at a variety of venues, including à la carte restaurants offering health-conscious menu items and special kid’s menus, access to bars and lounges, concierge service, a 24-hour front desk and more. Resorts even offer a family check-in experience with a red carpet, welcome treat and resort passports for young guests.

About Unlimited Vacation Club

Unlimited Vacation Club by AMResorts is an exclusive travel club providing VIP privileges at luxurious AMResorts properties throughout Mexico, the Caribbean and Costa Rica. Through different participation levels — Pearl, Silver, Gold, Platinum and Diamond — members can enjoy preferred rates, free nights and access to exclusive partner offers. AMResorts brands offer a variety of upscale travel experiences, from romantic, adults-only destination resorts to wellness retreats and family-friendly properties. Located in exquisite tropical settings, the resorts deliver endless luxuries, from pristine beaches, premier culinary programs and elegantly appointed guestrooms and suites to luxurious spas, nightly entertainment and scores of daytime activities. For more information, visit

About AMResorts

AMResorts is the fastest-growing provider of sales, marketing and brand management services to six unique, all-inclusive concept resort brands with 37 properties in Mexico, Jamaica, Curaçao, Dominican Republic and Costa Rica. These brands include: the luxurious and boutique Zoëtry® Wellness & Spa Resorts (, 1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas (, 1-866-GO SECRETS); Breathless Resorts & Spas (, 1-855-65-BREATHE); family-friendly Dreams® Resorts & Spas (, 1-866-2-DREAMS); vibrant Now® Resorts & Spas (, 1-877-NOW-9953); and fun-filled Sunscape® Resorts & Spas (, 1-866-SUNSCAPE).