Karisma Hotels & Resorts is pleased to report its recent engagement with Jim Madrid’s Advance Sports Technology, Inc. (AST) to help improve the company’s culture in connection with its projected expansion and aggressive growth plans.


Karisma Hotels & Resorts is a renowned leader in hospitality management, operating a premier collection of award-winning properties in some of the world’s most desirable destinations, including Mexico, Jamaica, Dominican Republic, Colombia, Croatia and Serbia. Widely known for its creative and innovative approach to hospitality management, Karisma is dedicated to providing exceptional services to third-party hotel owners and hotel asset managers.


“Our company culture is strong, but we know we could be doing more to boost morale and performance,” commented Rinaldo Fernandez, Senior Vice President of Karisma Hotels and Resorts’ Travel Club Division. “We are growing rapidly and we realize that in order to push forward in an effective manner, we must improve many facets, and we know Jim Madrid and his enthusiastic team at AST will have a positive impact on our culture, leadership development, and most importantly our employee engagement and satisfaction.”


AST is a global management development firm with mental technology solutions for athletic and corporate organizations. The company helps advance organizations incrementally to extend business or team goals to their maximum level of efficacy.  AST’s Invent Your Future Process starts with a Culture Baseline Assessment, followed by the implementation of AST’s core curriculum and personal development workshop, The Ten Principles of Entelechy, for the leadership team.


“We are excited about our opportunity to assist Karisma in their expansion plans,” said Jim Madrid, CEO and Founder of AST. “What is unique about the leadership team at Karisma is that they already have a great culture, but they know they can be better. They know that if they can improve and develop their leadership team, they will improve their culture, if they can improve their leadership, employee engagement will go up. And we all know the results when employee engagement increases.”


“Change starts first in the inside and works it’s way out. It starts on the inside of the individuals within the team,” continues Madrid. “That’s where we begin. With the individual members of the team. We start first with personal development, which affects professional development, which then greatly affects organizational development.” Most improvement programs start by focusing on the company’s processes and programs. However, AST starts first by improving the person, this is what differentiates AST’s improvement program from other programs currently available. “It’s all mental,” says Madrid, “no matter the game.”


For more than 25 years, Madrid has worked with professional, collegiate and amateur sports, from professional NFL, Soccer, NBA players, to 12year old student athletes. “When asked what percentage of the game is mental, coaches and players respond that 80-100% is mental. It’s the same in the workforce. It’s all mental. Yet, most teams, most organizations try to change behavior. We start with belief. Belief in themselves, their efficacy of what they can cause, bring about or make happen. Once that is established we move towards collective efficacy of the organization” added Madrid, whose program has helped leading organizations like Oakley, Nordstrom, Lexus, Pueblo Bonito, Pemex, Banco Santander and many more companies globally.


About Karisma Hotels & Resorts:

Karisma Hotels & Resorts, an award-winning luxury hotel collection which owns and manages properties in Mexico, Latin America, the Caribbean and Europe, comprises an impressive portfolio including El Dorado Spa Resorts & Hotels, Azul Hotels & Villas by Karisma, Generations Resorts by Karisma, and Allure Hotels by Karisma. Properties have been honored with the industry’s top accolades including Conde Nast Traveler’s “Top 100 Hotels in the World,” Conde Nast Traveler’s “Top 20 Hotels in Mexico,” Conde Nast Traveler’s “Top 30 Hotels in Cancun,” TripAdvisor® Traveler’s Choice “Best Hotels for Romance,” AAA’s “Five Diamond Award,” AAA’s “Four Diamond Award,” and The Diners Club® 50 Best Discovery Series. Karisma has received worldwide recognition for its creative approach to hospitality management and product innovations. For reservations and a full list of Karisma properties, please visit www.karismahotels.com.


Advance Sports Technology, Inc. (AST) is a sports and corporate development organization. AST is a leader in improving team and corporate culture. AST’s unique approach to team development has been implemented in many Fortune 500 companies as well as high profile sports franchises with resounding results. From the Board Room to the Locker Room, AST brings a unique approach to team and organizational development.

Over the last 25 years, 100,000 people, in eight countries in 5 languages have experienced AST’s programs. For more information about AST: moreinfo@astmentaltraining.com 949.218.5587