February 6, 2017 – AMResorts®, a subsidiary of Apple Leisure Group, celebrated prolific results and new milestones in 2016 forAMRewards, the hotel company’s travel agent loyalty program. The U.S. and Canada markets experienced an 82% increase in the number of group bookings and a 78% increase in total bookings 2015. Additionally, AMRewards’ registered agent portfolio grew 33% in 2016.

“In two short years, we have created a program that has awarded more than $11 million worth of redeemable rewards for our travel agents,” said Jan LaPointe, Senior Director of Sales & Marketing, Canada and AMRewards. “Our promise is to continue supporting our invaluable travel agents by cultivating new resources and incentives to better their business efforts.”

Travel agents can benefit from more efficient booking options and privileges through the AMRewards platform including:

  • Bookings are validated and points are earned faster by allowing the collection of names for each room within a group entry.
  • Using points for travel agents to bring children along on a family-friendly vacation.
  • Coming this spring, agents can book their own stays directly through AMRewards using a new, online booking engine designed to provide faster confirmation times.
  • Coming soon, agents will receive a new, complimentary AMRewards Visa®prepaid card with a 5% cash back program when shopping at select retailers. Expected to be released soon, the card will be valid for two years.

AMRewards studies the needs and requests from the field before developing any enhancements to ensure continued growth and overall satisfaction. Additions to the program, as well as personnel expansion within the AMRewards call center, were based off results from research conducted semiannually by a team of travel agents and industry executives.

Launched in 2014, AMRewards enables agents to earn points with each booking that can be used to enhance their selling capabilities. Agents can use points for perks such as spa treatments or romantic dinners. Agents can also redeem points for complimentary nights at AMResorts properties, allowing them to become more familiar with the resorts and in turn sell more effectively. All travel agents residing and conducting business in the U.S. and Canada with a valid IATA, ARC, TRUE or CLIA number are eligible to participate in the AMRewards program. For more information, visit amrewards.amragents.com/.

For more information about the AMRewards program, visitAMRewards.com.



About AMResorts

AMResorts is the fast-growing provider of sales, marketing and brand management services to six individually unique resort brands. The Philadelphia-based company is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury® and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, Dominican Republic, Costa Rica, and Panama, AMResorts’ more than 50 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include: boutique Zoëtry® Wellness & Spa Resorts (zoetryresorts.com; 1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas (secretsresorts.com; 1-866-GO SECRETS); high-energy Breathless® Resorts & Spas (breathlessresorts.com; 1-855-65-BREATHE); family-friendly Dreams® Resorts & Spas (dreamsresorts.com; 1-866-2-DREAMS); vibrant Now® Resorts & Spas (nowresorts.com; 1-877-NOW-9953) and fun-filled Sunscape® Resorts & Spas (sunscaperesorts.com; 1-866-SUNSCAPE). Images, logos and informational material about the AMResorts Collection of brands and properties are available at http://www.amresorts.com/mediasite/ or amrewards.com