The Canadian Vacation Ownership Association (CVOA) has completed a rebrand to Canadian Resort & Travel Association (CRTA) under the new leadership of Gaetan Babin as the organization’s President & Chief Executive Officer.
Since 1980, Canada’s only trade association for the vacation ownership and resort development industries has brought together development companies, management firms, resorts, exchange companies, service providers, suppliers and similarly aligned professional organizations to network and foster business growth.
Formerly CVOA and CRDA, the association now enters a new era, with new leadership and a broadened objective as the Canadian Resort & Travel Association (CRTA).
Gaetan Babin, a Canadian with more than 25 years of domestic and international experience in the Vacation Ownership industry with leading resort developers took the helm as President & CEO in January 2021.
In the short months that followed he has overseen the rebrand and reinvigorated the membership base in readiness for a post pandemic boom. Babin also recently attended GNEX 2021 Conference in Miami where he successfully attracted new members to the association and plans to attract more at the upcoming ARDA Conference in Orlando – those attending ARDA who wish to meet Gaetan should contact him through firstname.lastname@example.org.
“My first introduction to the Canadian Resort Association, CRDA was in the mid 1990’s. I was impressed with the Association’s mission to support Vacation Ownership developments in Canada and committing its members to an extremely strict code of ethics and transparency. Since 1980, CRDA has advocated for countless issues, including consumer protection and operating guidelines that are designed to protect members as well as consumer. The healthy relationship we maintain with other international Trade Association such as ARDA, our American counterpart, is crucial to our sustainability and ability to adapt to changes. It remains our duty to follow and promote ethical operating guidelines while being the glue between Vacation Clubs, Resorts, and all affiliates, financial aids, and vendors. Since many Canadians own and continue to show interest in Memberships and Timeshares south of our border, mainly in the US, Mexico, and the Caribbean, we are focusing on establishing the same relationships that we have in Canada with Resorts and Vacation Ownership properties and Clubs in these countries. When a Canadian family is considering a Vacation Membership or Ownership opportunity at a Resort that is affiliated with CRTA, it gives them assurance and comfort that these properties abide by the CRTA’s code of ethics, the industry’s highest standards. As we celebrate our 41st year as an Association, I welcome you to contact us and view the benefits of our proud Canadian Trade Association” says Babin.
CRTA offers a wealth of knowledge within its membership base; whom are all held to the highest ethical standards possible in the timeshare and resort development industry, which provides an increased level of comfort to consumers when purchasing a vacation ownership product.
CRTA member companies comprise of vacation industry resort operators and service providers from Canada, USA, Mexico, The Caribbean and beyond whose customers include Canadian travelers. They benefit from the credibility of being a member of an official association based in those travelers’ home country.
For more information about CRTA or how to become a member please visit http://www.canadianrta.org/
CRTA is Canada’s only association dedicated to representing the interests of the vacation ownership and resort development industries. Since its founding in 1980 (originally as CRDA), the organization has become Canada’s preeminent industry association representing all forms of vacation ownership. CRTA membership is a community of active industry leaders committed to promoting and maintaining a high standard of ethical conduct within the Canadian vacation ownership industry, creating B-2-B and networking opportunities between Members, and educating consumers as to the benefits of vacation ownership. For more information, please visit www.CanadianRTA.org