Interval International, a prominent worldwide provider of vacation services, received a Palmera de Oro in the Best Marketing Campaign category for its new business-to-business corporate advertising campaign. The award, which was presented during the Mexican Resort Development Association (AMDETUR) Conference held recently in Mazatlán, recognized the most engaging campaign in the industry, either print, digital, or both.
Under the unifying slogan, “Demand Excellence. Demand Interval International,” the campaign spotlights the advantages of partnering with Interval from the perspective of some of its most recognized developer clients. A minimalist graphic design, with sober typography and black and white photographs, focuses attention on the third-party testimonials, giving more relevance to the words, as well as to who says them.
“The voices of our clients carry substantial weight, so we created this campaign to share their stories,” said Marcos Agostini, Interval’s executive vice president of global sales and business development. “We are very pleased to receive this award, especially since it’s the result of collaboration with our valued clients, and we’re very grateful for their support and participation.”
The campaign is in its initial phase, appearing in Interval’s quarterly industry publication, Vacation Industry Review North America (April – June 2019) and Vacation Industry Review Latin America (April – June 2019), as well as in Developments, the American Resort Development Association’s magazine (April – May 2019). The next phase of this campaign will include the creation of more developer client testimonials and its use in other platforms, from diverse marketing materials to an electronic campaign to other print media.
The Mexican Resort Developers’ Association (AMDETUR) is a tourism industry organization that acts as a liaison between federal, state, and municipal authorities and private sector in the Timeshare and Vacation Ownership sector. AMDETUR is headquartered in Mexico City and represents the leading developers and investors in shared ownership. Founded in 1987, the association today has more than 250 corporate members representing all segments of the industry.