AMResorts®, an Apple Leisure Group® subsidiary, celebrated the opening of its newest resort, Dreams Playa Mujeres Golf & Spa Resort, on Nov. 30, bringing the Dreams Resorts & Spas brand portfolio to 14 properties, including eight in Mexico.


Situated in the upscale, gated Playa Mujeres community just outside of Cancun, the 502 all-suite, family-friendly Dreams Playa Mujeres Golf & Spa Resort is a private beachfront escape that offers guests the benefits of the brand’s signature Unlimited-Luxury® vacation concept, where everything is included and no wristbands or gratuities are required — gourmet à la carte dining at 10 restaurants including an ice cream parlor; unlimited premium drinks at 13 bars and lounges; Explorer’s Club for Kids (ages 3-12) and Core Zone Teen Club (ages 13-17) with supervised day and evening activities; 24-hour room service and daily refreshed mini-bar; pool and beach wait service; endless daytime activities and live nightly entertainment, among other amenities.


“Mexico is a vacation staple for families, offering beautiful beaches and endless relaxation for adults combined with the nonstop fun and adventure that kids love,” said Gonzalo del Peón, President of AMResorts. “Dreams Playa Mujeres Golf & Spa Resort will provide yet another way for our guests to receive a truly well-rounded luxury experience in an exciting new destination.”


The luxury property is surrounded by lush tropical gardens and offers three levels of swimming pools including two infinity pools, six whirlpools, a children’s pool, a waterpark with two waterslides, a lazy river and designated mini waterpark area for kids. Guests have access to complimentary green fees and roundtrip transportation to the in-complex 18-hole Playa Mujeres Golf Course, designed by golf legend Greg Norman. All Dreams Playa Mujeres Golf & Spa Resort guests can also enjoy complimentary traditional Temazcal (or Mayan sweat lodge) ceremonies on-site and the Dreams Spa by Pevonia®, spanning nearly 16,000 sq. ft.


“We are committed to offering the best amenities for all types of travelers, including golf enthusiasts, who served as an inspiration for the resort’s development within Playa Mujeres,” said Alex Zozaya, CEO of Apple Leisure Group. “Additionally, the resort will remain true to its family-friendly nature with even more oversized suites and over 120 bookable connecting rooms each with luxurious accommodations, amenities and unique features.”


“Mexico, specifically the Riviera Maya and Cancun area, will always be a priority focus in our expansion and development strategies,” said Javier Coll, Executive Vice President and Chief Strategy Officer of Apple Leisure Group. “The highly sought-after destination offers great value and diverse options for travelers and families.”


For more information or to book a stay at Dreams Playa Mujeres Golf & Spa Resort, visit, call 1-866-2-DREAMS or connect with us on Facebook, Twitter, Instagram, Pinterest, YouTube or the official brand blog. Taking a vacation with Dreams Resorts & Spas is even easier now with AMResorts’ Kids Stay Free promotion: Up to two kids stay free when traveling in the same room as two paying adults (valid on new reservations). Travel now through December 22, 2016 and from August 19, 2017 through December 22, 2017 to take advantage of this offer.


About AMResorts

AMResorts is the fast-growing provider of sales, marketing and brand management services to six individually unique resort brands. The Philadelphia-based company is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury® and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, Dominican Republic, Costa Rica, and Panama, AMResorts’ nearly 50 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include: boutique Zoëtry® Wellness & Spa Resorts (; 1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas (; 1-866-GO SECRETS); high-energy Breathless® Resorts & Spas (; 1-855-65-BREATHE); family-friendly Dreams® Resorts & Spas (; 1-866-2-DREAMS); vibrant Now® Resorts & Spas (; 1-877-NOW-9953) and fun-filled Sunscape® Resorts & Spas (; 1-866-SUNSCAPE).Images, logos and informational material about the AMResorts Collection of brands and properties are available at