G6 Hospitality, known for its iconic economy lodging brands, Motel 6 and Studio 6 in the U.S. and Canada, and Hotel 6 and Estudio 6 in Latin America, today announced the launch of its new ‘My 6’ mobile application. Built with Prolific Interactive, a mobile-focused product agency in Brooklynand San Francisco, the new app enhances the booking experience across all G6 Hospitality brands, and enables guests to reserve a room in just three simple taps. All travelers who download and make a reservation through ‘My 6’ will enjoy savings of 10 percent discount for any qualified stay through 2017.
The ‘My 6’ app is available for both Android and iPhone users, and offers easy navigation, an ultra-fast, vibrant interface and convenient use of Apple Pay. Personalized user experience is enhanced with location-based services, as the GPS-enabled app provides real-time information and recommendations on nearby restaurants, events, attractions and exclusive offers.
“We worked with Prolific to create a mobile app that would offer customers a smarter, more personalized and interactive experience. I believe that the new ‘My 6’ app captures all those qualities,” said Lance Miceli, Chief Marketing Officer of G6 Hospitality. “With the complete overhaul of our digital ecosystem, including the launch of our new Motel6.com website this past year, we are thrilled to now offer an additional platform to enhance guest experience through the ‘My 6′ app’s convenient booking process, which will also provide guests with location-based immersive experience recommendations.”
Booking a clean, comfortable room at any of the brand’s more than 1,350 locations has never been easier and is now available at travelers’ fingertips anywhere, anytime. “Through our partnership with G6 Hospitality, we were able to create a thoughtful, intuitive, mobile experience that allows users to book rooms quickly and continue on their journey,” said Bobak Emamian, CEO of Prolific Interactive. “The ‘My 6’ app offers guests the ability to search by location, view pictures of the property, select a room type and even obtain travel directions. It also provides access to existing reservations and the ability to develop and modify a user profile.”
As part of the brand’s effort to continue building guest loyalty and establishing consumer satisfaction, last February 2015, G6 Hospitality launched its new Motel6.com. Similar to the ‘My 6’ app, the site redesign offers easy adaptability, a more personalized user experience, and efficient booking process. Compared to this time last year, the economy lodging leader has seen an increase in conversion rates by 59 percent.
About G6 Hospitality LLC
G6 Hospitality LLC owns, operates and franchises more than 1,350 economy lodging locations under the iconic Motel 6 and the extended stay Studio 6 brands in the U.S and Canada, and Hotel 6 and Estudio 6 brands in Latin America. Headquartered in Dallas (Carrollton), Texas, G6 Hospitality was rated one of the top ten hospitality companies according to the Hotel Management 2015 Top Hotel Companies rankings list, which evaluated over 260 hotel companies. For more information please visit G6Hospitality LLC.
About Prolific Interactive
Prolific Interactive is a mobile-focused product agency based in Brooklyn and San Francisco. Through a strategy-driven, user-centric approach to creating products, Prolific delivers mobile experiences for leading brands including SoulCycle, American Express, Saks Fifth Avenue, Scott’s Miracle Gro, David’s Bridal, Alex and Ani, Lilly Pulitzer and Sephora. Founded in 2009, Prolific has been recognized as one of Inc. 500’s Fastest Growing Private Companies of 2016, as well as one of the “50 Fastest Growing Companies” and “A Best Place to Work” by Crain’s New York Business.