Solving for Y: Your #GenY Marketing Toolkit

Let’s talk about your plan for marketing to Gen Y (my preferred nomenclature, but  “Millennials” is used interchangeably). Hopefully, you have one. After all, this group – which I define as being born between 1983 and 2002 – currently wields over $200 billion in spending power, and are set to eclipse all other age groups in this category as early as 2017.…