Jim Madrid is the Founder of Entelechy Training and Development a California based Human Performance firm. Jim is an accomplished consultant, speaker and author and has developed a nationally recognized performance management and staff development program.

As an expert in Strategic Planning and measurement systems, Jim is a sought after advisor to CEO’s wishing to optimize the performance of their companies and their employees.

Since 1997, Jim Madrid and Entelechy Training & Development have been leading companies and individuals through transformational change to achieve unprecedented, record-breaking performance with their training, development and assessment solutions.

Jim’s career has spanned over 3 decades which has included retail, real estate, timeshare, hospitality, automotive and banking industries. His successful career in the sales and sales management positions have been due to the Entelechy principles and concepts that he shares in his seminars, workshops and keynote presentations today.

A dynamic presence, Jim engages and interacts with audiences delivering the keys to living a life that is both abundant professionally and personally. The information presented is research driven and based on cognitive psychology illustrating to each participant how to ‘retrain your brain’ to create and lead an Extra-Ordinary Life.

Jim’s books:
The Ten Principles of Entelechy (en-tell’-eh-key) Ten Principles That Bridge the Gap Between Performance and Potential – 1997

Get Over It and Get On With It! Using The Ten Principles to Conquer Change and Create Abundance-2008

Snap Out of It! A Journal Guide to Re-Invent Your Self! To be released Summer 2011