Steve is a respected authority on Interactive Marketing – specifically in applying new media and emerging technology to measurably increase brand awareness, engage buyers, and drive sales for real estate and hospitality clients.

His team at Xeputu has provided Direct Marketing strategy, execution and tracking to more than 40 high-end fractional and Private Residence Club projects since 1998 – including Capella Pedregal, Calistoga Ranch, The Phillips Club, and Palazzo Tornabuoni.

Steve’s early career included management positions at Deer Valley Resort and the prestigious Stein Eriksen Lodge, where his team earned the AAA Five Diamond Award – a first for the state of Utah. Later as an executive at SKI-WEST, he was part of the team that increased the size of the company to almost fifty employees by 100% over a twelve month period. He subsequently became a senior director at digital marketing agency GCommerce, where he launched a real estate marketing division and developed innovative new campaign tracking methodologies.

At Xeputu, Steve oversees multi-disciplinary Sales Lead Generation campaigns – whose tactics commonly include Search Engine Optimization, Paid Search, Repeat-Traffic Systems, Online Media Buying, Social Media, and Email Marketing. He frequently speaks on campaign analytics and the integration of online and offline marketing techniques.