Mel Grant has been in the timeshare industry for 32 years. The first 12 years were spent in sales and management in Hawaii and California. With extensive knowledge and expertise in this field, he created The San Francisco Exchange Company, also known by its brand, SFX Preferred Resorts in 1992.

How is SFX different to other exchange models? SFX’s core competency is a “Boutique” Exchange Company specializing in the industry’s highest rated resorts with in the USA, Mexico, Canada, Caribbean, Western Europe and the Far East, giving consumers the ability to request higher quality resorts listed in all networks. It opens up restrictive industry practices of being tied to just one exchange service. As of August 2011, SFX has over 120,000 registered members in their system.

SFX is sought after by developers because it brings powerful sales tools to the table thus increasing VPG’s. SFX also offers an outreach program to Owner Service departments in helping distressed owners. SFX is not used as a replacement for any major exchange company, it is an powerful “enhancement” in both sales and service.

Lead generation is also another highly sought-after core component offered by SFX. Our typical demographic is $150K to $300K annual household income. Whether for mini-vac programs or in-house programs, SFX inbound guests are highly sought-after.

The mantra is… Are you still pitching the “same old” 35 timeshare story? Then you really need to “Reinvent” yourself, or be left behind while others lead the way!