Marketing with Purposeful Intent

Marketing in Timeshare industry or any industry for the matter is all about generating, capturing and analyzing data that over time translates into a lead, sale or new customer. When setting up a campaign correctly, your efforts will create marketing magic. You will attract the right lead or buyer, have a better understanding of who they are and their needs, reduce your overall…

Travel Trends 2015: What’s Hot and What’s Not

The demand for hotel/resort accommodations are up, average rates and occupancy are on the rise and supply appears to be well absorbed. Interest rates remain down and capital can be obtained for the right hotel/resort projects. For the hotel/resort industry, 2015 looks like the healthiest time in nearly a decade Traveling more seems to be on everyone’s list of New Year’s resolutions and…

Solving for Y: Your #GenY Marketing Toolkit

Let’s talk about your plan for marketing to Gen Y (my preferred nomenclature, but  “Millennials” is used interchangeably). Hopefully, you have one. After all, this group – which I define as being born between 1983 and 2002 – currently wields over $200 billion in spending power, and are set to eclipse all other age groups in this category as early as 2017.…

Hilton Grand Vacations The Employer of Choice

Hilton Grand Vacations has grown to include more than 50 resort properties worldwide, two thriving Club membership programs, and more than 225,000 Club Members. The brand also employs more than 6,000 global Team Members who, along with industry professionals, have consistently selected HGV as an Employer of Choice based on the company’s commitment to employee engagement,…

Oombaga

Oombaga Welcomes GNEX to Sarasota!

Oombaga Invitation Sarasota, Florida is the site of GNEX 2014 and the home of Oombaga, a direct-to-owner mobile device that connects the owner to the resort. Oombaga would like to offer the vacation ownership industry a sincere invitation to come to sunny Sarasota for the February 2014 GNEX Conference. In this article learn the latest buzz…

Oombaga

Oombaga Keeping it Simple

Winner of Two Perspective Magazine Awards Has Timeshare Industry Chanting its Name Oombaga! Oombaga! Oombaga! What the heck is Oombaga? If you don’t yet know, you will! The timeshare world has been abuzz with Oombaga since last year when the product was introduced at ARDA WORLD, the annual America Resort Development Association Convention. The groundbreaking…