International Cruise & Excursions, Inc. (ICE), a global travel and leisure company with a worldwide network of innovative travel alliances, announced today the appointment of seasoned travel industry executive Lisa Bauer as the company’s Chief Operating Officer (COO). As COO, Bauer will lead the company’s global operations focusing on and driving companywide operational excellence throughout its sales, marketing and client services and delivering best-in-class service to ICE’s business partners and clients worldwide.
“ICE has experienced tremendous growth over the past 10 years,” said John Rowley, ICE President and Chief Executive Officer. “We are excited to have attracted such a dynamic and proven travel industry executive as Lisa Bauer to help drive the continued growth and success of the Company. As a respected veteran, visionary leader and longtime business leader, Lisa will be a tremendous addition to the ICE executive team.”
Bauer joins ICE with more than 20 years in the travel industry, including the past 11 years with Royal Caribbean International where she most recently served as Executive Vice President of Global Sales & Marketing, responsible for international sales, global marketing and revenue management. During her tenure at Royal Caribbean International, Bauer also served as Senior Vice President-Hotel Operations, overseeing onboard hotel services, food and beverage, onboard revenue and entertainment, as well as Senior Vice President of Sales.
Prior to joining Royal Caribbean, Bauer held senior positions in sales, marketing and operations with Midwest Express Airlines, Legend Airlines and Our Lucaya Beach and Golf Resort.
“I am thrilled to be joining the ICE team,” Bauer said. “I’ve worked with John and Marcia and their team for years and have tremendous respect for the entrepreneurial and global business they have built. I very much look forward to building upon their passion for customer sales and service excellence.”
Bauer will assume her new role beginning January 20, 2014, and will be based out of ICE’s corporate headquarters in Scottsdale, Ariz.
International Cruise & Excursions, Inc. (ICE) is an international travel and leisure organization with a global network of successful alliance partners including leading corporations, resorts, cruise lines, and leisure travel providers. ICE provides innovative cruise, travel and lifestyle programs, as well as unique membership reward and loyalty based programs and incentives. ICE fulfills private branded cruise and vacation programs for major corporate brands serving more than 55 million consumers worldwide. Enjoying 16 years of extraordinary growth and innovation, ICE continues to raise the bar in creative marketing solutions, technology based loyalty solutions and client services within the travel industry. Visit iceenterprise.com for more information.