iQ Hawaii, A New Interactive Marketing Promotion By Hilton Grand Vacations, Launches At DFS Galleria Waikiki

Hilton Grand Vacations (HGV) today announced the launch of iQ Hawaii, the company’s newest interactive marketing promotion. The promotion will be featured at HGV’s newly renovated marketing location on the second floor of the DFS Galleria Waikiki.

iQ Hawaii is currently comprised of three interactive Hawaii-themed games and individuals are able to access one randomly selected game a day. Each game will test the players’ knowledge of Hawaii and reward them with their iQ Hawaii score of the day. Participants can take a photo to create a personalized score card and also share their experience through select social media networks or email. More than ten game touch screens will be available at the iQ Hawaii location. The games will be updated periodically to give repeat visitors a new interactive experience

This is the first interactive marketing promotion that uses touch screen technology in the company’s Asia-Pacific offices. The games are currently available in English, Japanese, Korean and Chinese languages, which should allow visitors to easily enjoy the interactive features of the games. Both the games and the promotional area showcase the distinctive colors, flora, cuisine and areas of the Hawaiian Islands. HGV worked with Honolulu-based creative firm, Clarence Lee Design, to create the overall look and concept for the iQ Hawaii promotion, and GK Tech oversaw the development of the interactive games.

“This is an exciting new promotion that utilizes advanced touch screen technology to engage shoppers at DFS Galleria Waikiki,” shared Daniel Dinell, vice president-regional marketing and development for Hilton Grand Vacations. “With the diverse customer base at DFS, it was important to make the games available in multiple languages. The results can also be posted on various social media channels, which can be a fun way for participants to share their experience with friends and family.”

iQ Hawaii will be open to the public during all operating hours of the DFS Galleria Waikiki. Information obtained through the iQ Hawaii game may be used for vacation ownership and marketing purposes by Hilton Grand Vacations. For a copy of the official rules, please send a self-addressed stamped envelope to: Hilton Grand Vacations attn. “2013 iQ Hawaii Game” (specify Official Rules), 1600 Kapiolani Blvd, Suite 1100, Honolulu, Hawaii 96814 USA. To participate in the iQ Hawaii Game, participants must be 18 or older and residents of the US, Japan, South Korea, or China.

Holiday Systems International