Interval International, a prominent worldwide provider of vacation services and an operating business of Interval Leisure Group (Nasdaq: IILG), has been honored by the Hospitality Sales & Marketing Association International (HSMAI) with its prestigious Bronze Adrian Award in the advertising campaign category. This year’s 56th annual global marketing competition attracted more than 1,100 entries that were judged by top hospitality, travel, tourism and media professionals from all sectors of the industry.
Interval’s winning Multi-National Prize Draw Campaign was developed by the London-based consumer marketing and creative services groups. The campaign focused on member renewals in Asia and the Middle East, and employed print, online, and direct mail communications in three languages.[member]
“We’re pleased to be recognized by HSMAI for this creative campaign that involved offering incentives unique to the marketplace,” said Sharon Freed, Interval’s senior vice president of consumer marketing. “The program was a tremendous team effort as we engaged members across multiple marketing channels and achieved our goal of increasing upgraded membership sales.”
On January 28, 2013, HSMAI will pay tribute to Interval and other distinguished guests during the organization’s annual gala in New York City. [/member]