The Big Buzz: Club Intrawest on the Move
May 22, 2011By Georgi Bohrod, RRP
In a year fraught with uncertainty, economic strife and quiet sales, Club Intrawest, the private vacation club based in Vancouver, Canada, has surfaced as not only a survivor, but a strong player in the changing face of the shared ownership industry.
Club Intrawest is a unique vacation club made up of a small, tight-knit community of members. These members share ownership of vacation homes across Canada, the United States and Mexico.
Club Intrawest’s finely crafted resorts are the heart of the club. Members share ownership of eight club locations each situated in an exclusive ski, beach or golf resort like Whistler, British Columbia; Zihuatanejo, Mexico; and Palm Desert, California. Each club location is uniquely styled to reflect the nature, culture and architecture of its region: outdoor fireplaces in Palm Desert, dip pools in Zihuatanejo or a boat house in Blue Mountain. While Club Intrawest prides itself on creating diversity between each of its locations, each resort has amenities and services common at each club location, making members feel at home regardless of where they are staying.
Club Intrawest is a points-based, private vacation club. A membership with Club Intrawest lasts a lifetime. Members receive an annual allotment of resort points to purchase their vacations for the year. Every year members receive a new allotment of resort points and may use them at any of the spectacular Club Intrawest resorts. To accommodate longer vacations, Club Intrawest allows members to borrow their resort points from the next year. The resort-point system gives members greater flexibility in their vacation planning, from choosing where to vacation, the duration of their stay and size of accommodations.
A Club Intrawest membership offers variety from year to year; members can vacation any time of year to hundreds of destinations. At each Club Intrawest location, vacation homes range from studios (which sleep two) to three-bedroom units (which sleep eight.) The number of resort points required to reserve a vacation home depends on the time of year and size of vacation home. The club is built on a dedicated team of seasoned, industry professionals who help members create the best vacations of their lives. At the helm is René Cardinal, the newly named president of Intrawest Resort Club Group (IRCG) – where he also wears the hat of chief financial officer.
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