Bluegreen Partners with the American Heart Association’s Start! Campaign

Bluegreen Corporation (NYSE: BXG), a leading provider of Colorful Places to Live and Play, today announced that it has partnered with the American Heart Association’s Start! Campaign to promote physical activity programs in the workplace. Activities and programs will be geared towards fighting heart disease and stroke through workplace walking and physical activity programs.

Susan Saturday, Chief Human Resources Officer at Bluegreen Corporation states, “The well-being of our associates and their families is a top priority at Bluegreen. Our wellness initiatives are focused on creating the healthiest, happiest, and most engaged associates committed to delivering superior service to our owners and guests. ”

Saturday added: “Relationships are one of Bluegreen’s core values and I believe our newly established relationship with the American Heart Association will prove to be a great value not only to the health of our workforce but also to our community and the efforts of this great organization in the years to come.” [member]

In collaboration with the American Heart Association, Bluegreen has created an exciting program that will engage the company in heart-healthy activities. According to a Harvard University study, approximately two hours can be added to life expectancy for each hour of regular exercise. By making as little as 30 minutes of physical activity, such as brisk walking, a part of everyday life, we hope that Bluegreen associates can reduce the chance of stroke by lowering bad cholesterol (LDL) levels and high blood pressure.

According to the American Heart Association, more than one million Americans suffer a heart attack while 700,000 Americans suffer from a stroke each year. One of the leading causes for heart attack and stroke is lack of physical activity. Almost 70% of Americans are devoid of physical activity, blaming lack of time and motivation. By implementing exercise programs and strategies, Bluegreen Corporation and its associates hope to decrease chances for disease and other risks. Additionally, there is a strong correlation in the wellness research conducted by Right Management that indicates that healthy employees, those who experience higher levels of well-being and perceive their organization as one that supports their health, are also more productive, engaged, innovative. [/member]