As CRDA prepares to welcome international attendees to its 2011 “Resort Development Summit” in Vancouver this April, it quickly becomes apparent that the focus of this year’s event is clearly on the need for change within the shared ownership industry.
According to Ross Perlmutter (CRDA’s President/CEO): “One of the best pieces of business advice I’ve ever received is something that my peewee hockey coach taught me when I was twelve: “You have to skate to where the puck is going; not where it’s already been.” That statement is certainly true for hockey, and it’s especially true in the context of our industry right now. If we are going to adapt to the ‘new normal’, it’s imperative that we focus on the future, and that we change the way that we develop and offer our products and services to consumers. Maintaining the status quo simply isn’t a viable option any longer.”
With such a strong emphasis on “change”, it seems only fitting that CRDA’s 2011 Conference is undergoing dramatic changes itself. “Without question, this is going to be a truly exciting year for our conference attendees. For example, we’ve expanded the educational programming portion of the conference to one and a half days, and we’ve increased the total number of breakout sessions by 25% this year”, said Perlmutter. “All of the sessions are designed to be extremely interactive, culminating in an ambitious “Industry Thinktank Workshop” involving all of the conference attendees. In order to better understand our consumer, we’ve added an “Ask the Owners” session, and we’ve worked hard to develop dynamic breakout sessions that cover all of the bases: marketing, finance, fractionals, management, public relations, legal issues, renovations & refurbishments and even body language!” [member]
In addition to several information sessions, the conference will feature a dedicated exhibition area and two separate networking receptions. Registration for the conference is now open and, as a special bonus, all “early bird” registrations (received prior to March 25th) will be eligible to win a Carnival Cruise™ for two, valued at over $1,000. Complete details are now available by visiting the conference’s dedicated website at www.crdaconference.com.
About the Canadian Resort Development Association
The Canadian Resort Development Association (CRDA) is an industry-based association dedicated to furthering the shared ownership industry, both in Canada and throughout the world. Founded in 1983, the goals of the Association are to encourage and maintain a high standard of ethical conduct throughout the industry, and to assist in the education of Canadian industry members toward an enhanced standard of professionalism. For more information, please visit www.crda.com. [/member]
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