Dialogue regarding the upward trends for the industry carried over into Day Two of the 2010 Luxury Markets Symposium in Mexico City as conversation focused more around panel discussions and interaction from the audience. Experts from the Mexican real estate and shared ownership establishment came together to discuss market opportunities, product trends and financial options.   

The market opportunities panel was of particular interest as talk centered on the need to further segment the baby boomer market and not just make general assumptions about their buying habits based on age. Speakers identified four clear subcategories that have differing lifestyle needs based on their income levels as they approach retirement and conference speakers urged the industry to further drill down to those subcategories before plunging into baby boomer-targeted marketing initiatives. They caution that a shotgun approach will be wasted energy as fully half of all U.S. baby boomers will make less than $70,000 per year in household income during retirement, including a quarter making less than $15,000 per year. Industry professionals were advised to do their homework to target the upper half of the boomer market that will be more likely to purchase shared ownership product.

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