For luxury property providers and developers, targeting investors from overseas is vital. In the past twelve months, 45% of £2 million and above property purchases in the UK have been going to non-UK buyers and 60% in London. Statistics show that in the past year, there has been major growth in the amount of Far Eastern luxury property buyers in the UK. Investors from Hong Kong, Singapore and Malaysia are showing a lot of interest in new build and London based developments, and demand from Asian buyers has risen by 120% in the past year.

The internet is the primary location potential Asian investors look to for information on luxury property in the UK. Developing an effective multilingual search engine optimisation (SEO) and marketing strategy to target these markets can assist sellers with the promotion of their properties. By taking a localised approach and looking into the search trends of the Asian markets, developers can improve their chances of driving traffic to their sites and gaining interest from potential investors.

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Tags: Asian, Far East, Hong Kong, London, Malaysia, Oban Multilingual, overseas, property, search engine optimisation, SEO, singapore, UK