Starwood to Open Six New Hotels in Prime Neighborhoods across the City before Year End –

W New York – Downtown and Aloft Harlem Open Next Month

One in Four New NYC Hotel Rooms in 2010 will Fly Starwood Flag

Starwood Hotels and Resorts, Inc. (NYSE: HOT) announced that it will grow its New York City portfolio by 50% this year and open more hotels in New York in 2010 than any other city in the world.  Today, Starwood operates 12 hotels in the Big Apple across six of its nine distinct and compelling brands. The company’s NYC boom will result in 18 high-caliber Starwood hotels including the debut of Starwood’s two newest brands in Manhattan – Aloft and Element. The company’s bullish focus on NYC is illustrative of its meaningful global growth strategy – Starwood is on track to open more than 80 hotels in key markets around the world this year.

Starwood’s Growth in NYC to Bring 500 New Jobs
During the remainder of 2010, Starwood will open six new hotels in neighborhoods across Manhattan, as well as in Long Island City and Brooklyn, representing 25% of the new hotel rooms in New York City – one out of four new hotel rooms slated to debut in the city this year will be branded Starwood.  In May, the highly anticipated Sheraton Brooklyn opened its doors – bringing the total number of new Starwood hotels to open in the Big Apple in 2010 to seven.  The company’s aggressive growth will bring 1,712 new hotel rooms and more than 500 new jobs to New York City.

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Tags: Aloft, Big Apple, Brooklyn, China, Element, Frits van Paasschen, India, Long Island City, Manhattan, New York City, Sheraton, Starwood Hotels and Resorts, Times Square