Newly formed company under the helm of John MacDonald and Darren Davies has plenty of real-world experience, and new endeavors with both Dreamplace and Puerto Calma benefit from it

The new company, The Enduria Group, which is based in the Canary Islands’ Gran Canaria, was the brainchild of John MacDonald and Darren Davies, who between them have over 30 years’ experience within the vacation membership sector. Having previously worked together at Anfi del Mar in Gran Canaria, MacDonald and Davies had already developed a strong working relationship. It was their combined experience, business aptitude and foresight that saw them being approached by the Puerto Calma Group, with the objective of launching a new business venture in Gran Canaria.

“We wanted to do something to invigorate our sales operations, so we talked to John and Darren,” says Francisco Iniesta, director of the Puerto Calma Group. “We wanted to tap into their tremendous timesharing sales and marketing experience and expertise.” It was a challenge MacDonald and Davies were more than capable of undertaking, and they both felt strongly that a trial membership product was the way forward for the Puerto Calma Group in order to generate new clients for their resorts. So they developed the Ambassador Club at Amadores. And as four of the group’s resorts are in the Amadores Beach area (with one in Gran Canaria’s Puerto Rico), choosing a name was simple.

But selling a holiday pack in the Canaries isn’t as easy because of the actions of some unscrupulous operators.

“Holiday pack is a swear word here,” Managing Director MacDonald notes. “Lots of holiday pack companies just sell fresh air, and we wanted to avoid any connection with them. It’s been a challenge – but that’s why we are absolutely adamant that everything we do is completely white, completely transparent, completely within the laws,” he says.

“We’re actually working on a sales deck in one of the Puerto Calma Group resorts so that people can see it and touch it and feel it, and the inventory is provided by a developer who’s been in the timeshare business 25 years.” MacDonald says that having “the sound background of a long-established company behind us, such as the Puerto Calma Group, has been a strong factor in our success. This, coupled with our enthusiastic and experienced team, has allowed us the opportunity to succeed.”

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Tags: Ambassador Club at Amadores, Canary Islands, Darren Davies, Dreamplace Vacation Club, Gran Canaria, John MacDonald, Puerto Calma, The Enduria Group