Is Opaque Pricing an Industry Fixture or Are Changes Coming to Timeshare Sales Presentations?

Should and/or could timeshare be sold more transparently by advertising the cost of week or membership at each resort (like other products)? Or should the pricing still be kept from consumers until the end of a timeshare presentation?

Timeshare industry professionals aren’t shy with their opinions, and there definitely are strong ones when it comes to the topic of clearly listing the prices of timeshare products. But while the arguments and reasoning differ, the consensus is that change is indeed on the way and that ultimately timeshares will be sold like most other products – with a few dissenters disagreeing.

Perspective Magazine asked a selected group of industry professionals, representing a cross-section of geographic regions, organizations and points-of-view, what they thought.

Transparency

“I believe more and more timeshare developers (and fractional developers) are saying  “from XXXX” and this is a good step,” says Bryan Lunt, chairman and CEO, Absolute World Group of Companies. “Sometimes with points etc. it’s hard not to save the price till you now what the client wants.”

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Tags: Absolute World Group of Companies, Bryan Lunt, Edward Kinney, Fractional, Innseason Resorts, Marriott Vacation Club International, Paul Gardner Bougaard, RDO, Timeshare, transparency, William E. Curran