At the Booth: RCI’s Geoff Ballotti
April 30, 2010Perspective Magazine North America Editor Matt McDaniel caught up with Geoff Ballotti at the RCI Booth during the ARDA conference in Las Vegas, where the two talked about RCI’s momentum, innovation and technology.
You seem to have a lot of momentum going into this conference, with all the announcements you’ve made prior to and at ARDA regarding new affiliations, renewals, expansions and innovations.
I don’t think there’s ever been a period in RCI’s history where we’ve had more great press and momentum about what’s new and different at RCI than during the past six months. Whether it’s our record 100+ affiliations in 2009, our RCI Points Platinum product, or The Registry Collection® program having its best year ever.
What’s the latest with The Registry Collection program?
The Registry Collection program is now at more than 130 affiliates on five continents with more than 175 properties either accessible for exchange or under development. The program also has grown to over 30,000 members with household incomes in excess of $300,000 who have bought at Telluride or Aspen to vacation in the south of France – or Asia, or the Middle East. And we’ve been very selective in the quality that we’ve been adding. We’ve had a lot of resorts to whom we’ve said no. But we’re adding some stunning product. We just signed a new Registry Collection fractional affiliation of a resort in Aspen, and the developer could not be more excited about what The Registry Collection’s going to allow them to do. The growth puts us in a great position, because now we have the inventory and The Registry Collection is helping affiliated developers sell.
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